Resources
Marketing insights & news
Strategy, trends and company news from the Max Connect team, written for brands that want to lead their category.
- 133posts
- 4topics
- 2019publishing since
In-House Marketing vs. Agency: Which Is Right for Your Business?
Weighs in-house teams against agencies on expertise, cost, speed and scale, and explains why many businesses settle on a hybrid model.
All posts
Showing 133 of 133 posts
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ArticleOct 19, 2026
Digital Marketing Trends
In-House Marketing vs. Agency: Which Is Right for Your Business?
Weighs in-house teams against agencies on expertise, cost, speed and scale, and explains why many businesses settle on a hybrid model.
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ArticleOct 5, 2026
Digital Marketing Trends
How to Use Google Analytics Without Losing Your Mind
A beginner's guide to setting up GA4, reading traffic, engagement and conversion reports, building custom reports and linking Search Console.
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NewsSep 22, 2026
Company Announcements
Max Connect Digital Celebrates CEO Greg Weeks as an Inaugural Salt Lake City Titan 100 Honoree
CEO Greg Weeks is named to the first Salt Lake City Titan 100, with a look at his background, the agency's growth and the award gala.
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ArticleSep 21, 2026
Digital Marketing Trends
How to Improve SEO: A Practical Guide for Any Website
Walks through SEO fundamentals: keyword research, technical fixes, on-page work, backlinks, content, local SEO, GEO and tracking.
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ArticleSep 7, 2026
Digital Marketing Trends
Digital Marketing vs Social Media Marketing: What's the Difference?
Explains that social media marketing is one channel within digital marketing, and how to balance, measure and combine the two.
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ArticleAug 24, 2026
Digital Marketing Trends
What Is the Difference Between AEO and GEO?
Contrasts answer engine optimization for snippets and voice with generative engine optimization for AI chat citations, plus shared basics.
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ArticleAug 10, 2026
Digital Marketing Trends
What Is Content Marketing on Social Media?
Defines purposeful social media content, how it differs from social marketing, and covers formats, calendars, repurposing and measurement.
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ArticleAug 5, 2026
Thought Leadership
The Revenue Leak Hiding Behind Your Ad Performance (And How To Fix It!)
Shows how revenue is lost after the ad click and outlines Demand Conversion: landing page CRO paired with email and lifecycle nurturing.
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ArticleAug 4, 2026
Thought Leadership
What Ad Do You Remember Most? It's Probably a Video; Why That Matters For Your Brand
Makes the case that video on YouTube and streaming TV creates the demand search later captures, and that creative is a growing edge.
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ArticleJul 27, 2026
Digital Marketing Trends
What Is Email Automation? How It Works and Why Your Business Needs It
Explains email automation triggers and actions, common flows like welcome and cart emails, platform choices, setup and deliverability.
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ArticleJul 13, 2026
Digital Marketing Trends
How to Measure Content Marketing ROI: A Guide to The Metrics That Matter
Covers the content ROI formula, the traffic, engagement and lead metrics to track, attribution models, and reporting results to stakeholders.
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ArticleJun 24, 2026
Digital Marketing Trends
What Is a Funnel in Marketing? (And How it Actually Works)
Walks through each marketing funnel stage, from awareness to retention, with the content, touchpoints and metrics suited to each.
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ArticleJun 11, 2026
Thought Leadership
The Next Evolution of Marketing Isn’t More Data. It’s Autonomous Decision-Making
Argues marketing should shift from reporting to real-time action and introduces DAiM, an AI system that recommends or applies campaign changes.
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ArticleJun 10, 2026
Digital Marketing Trends
What Is Local SEO? A Complete Beginner’s Guide
Explains local SEO, Google's local ranking factors, the local pack, Business Profile setup, citations, local keywords and reviews.
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EventJun 9, 2026
Thought Leadership
How Great Leaders Keep Climbing; Jenn Drummond on Leadership & Resilience
Recaps mountaineer Jenn Drummond's Industry Insider Summit talk and the leadership lessons she draws from avalanches, failed climbs and Everest.
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EventJun 9, 2026
Thought Leadership
The Future of Marketing Is Already Here, And YouTube Is Leading It
Five takeaways from YouTube Brandformance 2026, including brand-performance convergence, incrementality, AI, creative velocity and creators.
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ArticleMay 20, 2026
Digital Marketing Trends
Facebook Ads vs Google Ads: Which One Is Right for Your Small Business?
Compares Google and Meta ads on formats, costs and goals, and explains why many small businesses benefit from running both.
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ArticleMay 6, 2026
Digital Marketing Trends
Email Marketing for Small Businesses: Your No-Fluff Guide to Getting Started
A starter guide to building an email list, writing emails, segmenting, automating and tracking the metrics that matter for small businesses.
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ArticleApr 22, 2026
Digital Marketing Trends
What Is the Best Marketing for Automotive? How Max Connect Digital Helps Dealerships Win
Covers the channels that drive car dealership sales, from local SEO and video to retargeting ads, email automation and reviews.
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ArticleApr 8, 2026
Digital Marketing Trends
What Type of Marketing Is Best for Real Estate? Max Connect Digital Breaks It Down
Explains why real estate marketing works best as a mix of SEO, social, email, content, referrals and some traditional tactics like direct mail.
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ArticleMar 25, 2026
Digital Marketing Trends
How to Choose the Best Marketing Agency in Utah
A checklist for Utah businesses vetting a marketing agency: goals, services, track record, reporting, pricing, industry fit and red flags.
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ArticleMar 11, 2026
Digital Marketing Trends
GEO vs SEO: What Businesses Need to Know to Stay Visible in Search
Compares generative engine optimization with traditional SEO and lists steps like schema and authority signals to get cited in AI answers.
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ArticleFeb 19, 2026
Company Announcements
One Year In: How Max Connect Digital’s Arizona Office Became an Award-Worthy Growth Engine
Max Connect's Phoenix-based Arizona office generated $3.8 million in revenue and 25 new clients in its first year, earning industry recognition.
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ArticleFeb 19, 2026
Thought Leadership
The End of The Middle Funnel; And What Comes Next
AI-driven discovery is compressing buyer journeys, so middle-funnel consideration is giving way to split-second impulse or long-built brand trust.
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ArticleFeb 19, 2026
Thought Leadership
How To Actually Use AI To Scale Strategy Without Sacrificing Brain Cells
AI should augment thinking, not replace it; use it to pressure-test strategy, simulate audiences, ladder benefits, and mine consumer tensions faster.
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ArticleFeb 19, 2026
Thought Leadership
The End of “Track Everything”: A Smarter Way For Marketers to Measure in 2026
Marketers must accept incomplete data and use AI-driven, probabilistic insights tied to real business outcomes instead of chasing perfect attribution.
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ArticleFeb 19, 2026
Thought Leadership
Absorption Ignition: Why Fixed Ops Is the Profit Engine of the Modern Truck Dealer
Truck dealers facing softer absorption can stabilize profitability by treating parts and service as a coordinated growth engine alongside sales.
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NewsFeb 19, 2026
Company Announcements
Aim High. Move Together. How Max Connect Is Elevating Client Performance and Partnership in 2026
Max Connect's 2026 theme pairs higher agency standards with stronger internal and client coordination to drive measurable growth and durable partnerships.
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ArticleFeb 2, 2026
Digital Marketing Trends
Your Products Are Now Purchasable in ChatGPT; Here’s How to Win Big With Agentic Storefronts
Shopify's Agentic Storefronts let merchants sell in AI channels like ChatGPT, so brands should prepare their policies, product data, and brand guidance now.
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ArticleDec 17, 2025
Thought Leadership
The Business Journals: 5 for ’25 - Five keys for sustainable business growth
Max Connect's Devin Deaton shares five tips for sustainable growth, including defining non-negotiables, hiring for values, and expanding in measured waves.
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NewsMar 26, 2025
Company Announcements
Max Connect Digital Expands to Phoenix, Pioneering Growth in Local Marketing Industry
Max Connect Digital opens a Phoenix office, adds 8 new clients in three months, and plans further national expansion.
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NewsJan 15, 2025
Company Announcements
Think Wide, Act Smart: How Max Connect Is Committed To Perfecting the Client Experience in 2025
Max Connect Digital aims to create exceptional client experiences in 2025 by anticipating needs, offering data-driven guidance, and building lasting partnerships.
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ArticleOct 30, 2024
Digital Marketing Trends
Eight Takeaways From New York's 2024 Advertising Week
Max Connect Digital shares eight takeaways from New York's 2024 Advertising Week on targeting, ad quality, TikTok, AI, first-party data, and OOH.
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ArticleOct 30, 2024
Digital Marketing Trends
Famous Marketing Quotes That Show How The Industry Has Evolved
Marketing has moved from promoting products to storytelling, emotional connection, and lasting customer relationships, illustrated through famous quotes.
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ArticleJun 27, 2024
Digital Marketing Trends
How to Create Content for Social Media
Guide to creating engaging social media content: platform differences, captions, visuals, hashtags, consistent planning, and using analytics to refine posts.
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ArticleApr 22, 2024
Digital Marketing Trends
Organic Search vs Paid Search
Organic search builds lasting credibility through SEO, while paid search offers fast, targeted visibility at ongoing cost; combining both is ideal.
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ArticleApr 22, 2024
Digital Marketing Trends
Local SEO Vs. National SEO
Compares Local and National SEO, explaining how each works, how to choose between them, and the key tactics for each.
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ArticleMar 14, 2024
Thought Leadership
Helping Founders Scale For Growth Event 2024
Phil Case moderated a panel where Studio McGee, Albion Fit, and Fiiz executives shared how they scaled their brands and overcame roadblocks.
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NewsMar 6, 2024
Company Announcements
Cynopsis Standout Winner: Zack Warren of Max Connect Digital
Zack Warren of Max Connect Digital wins a Cynopsis Standout award for building Kudos, the agency's attribution platform, and its rebuilt version.
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ArticleFeb 21, 2024
Thought Leadership
The End of Third Party Cookies
Removing third-party cookies will likely slow audience intent detection and weaken ad targeting, but first-party data and top-funnel media can offset the loss.
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ArticleJan 18, 2024
Thought Leadership
2024 Digital Marketing Predictions
The author predicts 2024 will bring strong consumer spending, Amazon-rival shopping platforms, and short, personalized video ads driven by generative AI.
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ArticleDec 15, 2023
Thought Leadership
Do More With Less: The Balance Of Branding And Performance
Argues that brand building and performance marketing work together in a full-funnel strategy, lowering cost-per-acquisition and sustaining customer demand.
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ArticleOct 19, 2023
Digital Marketing Trends
A Year In Review: How Well Have Max Connect’s 2023 Predictions Held Up?
Max Connect reviews its 2023 predictions: a growing gap between thriving and failing brands, advanced attribution, CLV focus, and first-party data.
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ArticleAug 31, 2023
Thought Leadership
From Analytics to Action: GA4’s Game-Changing Features You Don’t Want To Miss
GA4 offers customizable data capture, engagement metrics, and predictive audiences that can make attribution strategies more effective and data-driven.
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ArticleJun 12, 2023
Company Announcements
MCD’s Partner, Ben Keating, Wins 2023's 24 Hours of Le Mans
MCD's partner Ben Keating won the GTE-am class at the 2023 24 Hours of Le Mans after recovering from a damper repair and a two-lap deficit.
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ArticleMay 22, 2023
Digital Marketing Trends
GA4's Predictive Audiences Moves Cars Off the Lot
Explains how auto dealers can use GA4's purchase and churn probability predictions to build retargeting audiences and lower acquisition costs.
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ArticleMar 9, 2023
Digital Marketing Trends
Top 4 GA4 Solutions for Maximizing Utility, Minimizing Complexity
Max Connect offers four ways to move from Universal Analytics to GA4, covering event-based reporting, rebuilding UA reports, conversion tracking, and Kudos.
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ArticleFeb 17, 2023
Company Announcements
Max Connect’s Founder Featured in Utah Business 40 Under 40
Max Connect Digital announces co-founder Devin Deaton's listing on Utah Business's 2023 40 Under 40, highlighting his Kudos technology and 4 Horsemen Racing.
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ArticleFeb 13, 2023
Company Announcements
Kudos Receives New Spotlight from MarTech Outlook. Kudos 2.0 On the Horizon.
Max Connect was named to MarTech Outlook's Top 10 Digital Solution Providers, recognizing its Kudos platform; Kudos 2.0 is planned for later this year.
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ArticleJan 11, 2023
Thought Leadership
The Differentiator For Failure or Success
Recessions split brands into winners and losers; the winners will use bold, CLV-focused marketing, advanced attribution, and privacy-safe innovation.
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NewsDec 21, 2022
Company Announcements
Max Connect’s Partner, Ben Keating, Makes History as the First American to Win the World Endurance Cup
Ben Keating, Max Connect's partner, became the first American to win the World Endurance Cup title and will race a Corvette C8R GT3 in next year's WEC season.
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ArticleDec 9, 2022
Thought Leadership
Your Marketing Mix is Missing One Key Ingredient: YouTube
YouTube is an often-overlooked marketing channel that consumers rely on as a top shopping tool alongside Google Search.
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NewsNov 29, 2022
Company Announcements
Max Connect Digital Hires Industry Veteran Maria Rico as VP of Retail and Healthcare
Max Connect Digital hired Maria Rico as VP, Retail & Healthcare to grow its East Coast client book and add retail strategy and creative direction.
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ArticleNov 15, 2022
Thought Leadership
America’s Homebuilding Market: Dizzying Heights to the Big Drop
The post argues homebuyer demand remains strong amid price volatility, so builders should build brand awareness now to capture buyers when they convert.
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NewsOct 25, 2022
Company Announcements
Adweek Names Max Connect as one of the Fastest Growing Agencies in the World
Max Connect Digital made Adweek's 2022 Fastest Growing list after a 56% rise in earned revenue from 2019 to 2021.
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ArticleOct 6, 2022
Thought Leadership
A “Fool-Proof” Strategy for Navigating the Uncertainty of eCommerce
Amid inflation and geopolitical tension, marketers should build brand loyalty and long-term awareness alongside performance ads to stay competitive.
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NewsSep 15, 2022
Company Announcements
Utah Fast 50 – 2 Years In a Row!
Max Connect earned a spot as a 2022 Utah Fast 50 Honoree, climbing five places to #45 on the list of the state's fastest-growing companies.
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ArticleAug 12, 2022
Digital Marketing Trends
How Beltway Took the Critical Steps for Accelerated Digital Performance
Beltway's VP Derrick Woolfson describes how per-location Google Business Profiles and a revamped SEO plan helped grow leads, sales, and website traffic.
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ArticleJul 11, 2022
Digital Marketing Trends
Why Attribution is Killing Your Marketing Strategy
Panelists at a Silicon Slopes Marketing Chapter event argued that short-term attribution focus hurts long-term brand building across all funnel stages.
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NewsJun 24, 2022
Company Announcements
1 Race Car, 4 Horsemen, and 24 Hours of Le Mans
Max Connect's 4 Horsemen Racing team, driven by client Ben Keating, won first place at the 24 Hours of Le Mans, crediting experience and digital marketing.
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ArticleMay 12, 2022
Thought Leadership
5 Unique Insights From Max Connect’s Google Summit
Max Connect's Google Summit shared five takeaways on digital transformation, agile budgets, first-party data, digital tools, and digital maturity.
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ArticleMay 4, 2022
Digital Marketing Trends
Five Auto Trends to be Aware of
Dealers are urged to prepare for EV adoption, online retailing, OTT ads, used inventory, and fixed ops amid ongoing supply challenges.
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NewsMar 29, 2022
Company Announcements
Why Your Dealership Needs Google’s Vehicle Listing Ads
Google's Vehicle Listing Ads show a dealership's used inventory to in-market shoppers only while vehicles are available, and Max Connect can help deploy them.
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ArticleJan 13, 2022
Digital Marketing Trends
2022 Predictions Betting on Real People and Stories
2022 trends like first-party data, CTV growth, and storytelling will shape marketing, with brands betting on real people and stories.
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NewsJan 10, 2022
Company Announcements
Join Utah's Original Grassroots Startup Festival
Max Connect partners with StartFEST, a virtual two-day Silicon Slopes event for Utah startups offering education, entertainment, and collaboration.
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ArticleJan 10, 2022
Digital Marketing Trends
Google Rolls Out June 2019 Core Update
Google launched a broad core algorithm update on June 3, 2019, and says sites may see drops or gains as its systems reward previously under-rewarded pages.
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ArticleJan 10, 2022
Digital Marketing Trends
Google My Business Temporarily Removes Features Due to COVID-19
Google is temporarily pausing some Google My Business features, including new reviews and Q&A, due to COVID-19, with no set end date.
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ArticleJan 10, 2022
Digital Marketing Trends
Google Releases a Broad Core Search Algorithm Update on March 12
Google released a broad core algorithm update on March 12, 2019, called the "March 2019 Core Update," and its full impact was unclear at the time.
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ArticleJan 10, 2022
Digital Marketing Trends
Google Rolls Out January 2020 Core Update
Google launched a broad core update on January 13, 2020; YMYL and medical sites were hit hard, and the post advises building great content.
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ArticleSep 24, 2021
Thought Leadership
First-Party Data: The New Strategic Advantage
Agencies should guide clients to invest in first-party data now, before privacy changes leave them no choice, to gain a competitive edge.
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NewsAug 18, 2021
Company Announcements
Max Connect Welcomes Vivien & Fernanda Böhme
Max Connect welcomed Vivien and Fernanda Böhme, the Utah-based founders of Böhme Boutique, a modest women's clothing chain with 16 stores in the western US.
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ArticleAug 4, 2021
Thought Leadership
Beltway Companies Case Study
Max Connect helped trucking dealer Beltway Companies grow digital investment fivefold, lifting ROAS from 3x to over 9x and gaining regional market share.
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ArticleAug 3, 2021
Digital Marketing Trends
Are Consumer Privacy Changes Keeping You Up at Night?
Privacy shifts toward opt-in tracking are limiting ad targeting, so brands should better understand their audiences and invest in first-party data.
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ArticleJun 14, 2021
Digital Marketing Trends
Google Rolls Out June 2021 Core Update
Google's June 2, 2021 broad core update rolled out slowly and unevenly, with a page experience update and another core update expected later.
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ArticleMay 6, 2021
Thought Leadership
Google Gives Business Owners A Fighting Chance
Google's new Review Removal Request Status Tool lets business owners report policy-violating reviews and check their status, though removal is not guaranteed.
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ArticleMay 2, 2021
Thought Leadership
What Media Buyers Want Out of 2021’s Upfronts
Media buyers, including CCO Phil Case, share hopes for 2021 upfronts, expecting better TV programming and streaming packages with improved pricing.
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ArticleApr 2, 2021
Thought Leadership
Third Party Vendors, The Great Debate
Dealers should own customer relationships via omni-channel marketing instead of relying on third-party listing sites like Autotrader.
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ArticleApr 1, 2021
Thought Leadership
Don’t Leave 2021 to Chance
Marketers can reduce risk in 2021 digital advertising by using data, technology, and human insight to reach customers ready to buy.
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NewsMar 24, 2021
Company Announcements
2021 Virtual HGGC Steve Young Ski Classic
Max Connect sponsors Wasatch Adaptive Sports' virtual HGGC Steve Young Ski Classic, inviting readers to join through auctions, donations, and a stream.
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ArticleMar 10, 2021
Digital Marketing Trends
The Pandemic is Putting Huge Pressure on Brands, and it's a Rare Bright Sign for Traditional Agencies
Pandemic pressure led brands like Splenda to hire agencies again, though experts warn agencies still face risks from in-housing and project work.
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ArticleFeb 17, 2021
Thought Leadership
How Max Connect is Growing During The Pandemic
Max Connect says it adapted to the pandemic's "new normal" and came out stronger; partner Devin Deaton discussed this with Forbes.
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ArticleFeb 9, 2021
Thought Leadership
How the Pandemic Forced a Dramatic Shift in Digital Consumer Experience Expectations - Part two
Pandemic and Amazon raised customer expectations, so brands need unified customer data and omnichannel experiences to personalize interactions.
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ArticleJan 29, 2021
Thought Leadership
How the Pandemic Forced a Dramatic Shift in Digital Consumer Experience Expectations - Part One
The pandemic rapidly shifted consumer expectations, pushing brands to give customers more power and speed up digital customer experience improvements.
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NewsDec 22, 2020
Company Announcements
Happy Holidays from Max Connect Marketing
Max Connect thanks partners for their trust and growth in 2020 and wishes everyone a happy, healthy holiday season and New Year.
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ArticleDec 18, 2020
Thought Leadership
Digiday Programmatic Marketing Summit
Devin Deaton of Max Connect reviews the past year's data and trends to help marketers plan for the year ahead.
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ArticleDec 17, 2020
Digital Marketing Trends
Now That Media Competition is Back, How Should Beleaguered Brands Move Forward?
Rising ad competition after pandemic-era cost drops calls for marketers to innovate, optimize targeting, and test new channels.
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ArticleDec 16, 2020
Thought Leadership
What’s the Next Normal? Looking Back to Look Ahead
Devin Deaton reviews recent e-commerce growth and marketing trends and explains how marketers can use them to plan for the coming year.
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ArticleDec 14, 2020
Thought Leadership
Silicon Slopes Live
Max Connect partners discuss optimizing underperforming campaigns and pushing top campaigns further, sharing strategies across industries and channels.
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ArticleDec 9, 2020
Digital Marketing Trends
The Automotive Playbook
Dealerships that doubled down on digital marketing in 2020 adapted to pandemic shopper changes, shifting toward online, virtual buying experiences.
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ArticleNov 16, 2020
Thought Leadership
2020 Holiday Predictions: Here's How to Prepare
Forecasts a more digital, localized 2020 holiday season shaped by COVID-19 and offers a marketing checklist to help brands prepare.
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NewsAug 13, 2020
Company Announcements
Max Connect Marketing Ranks No. 3,180 on the 2020 Inc. 5000 With Three-Year Revenue Growth of 120.66%
Max Connect Marketing ranked No. 3,180 on Inc. magazine's 2020 Inc. 5000 list of fastest-growing private companies.
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NewsJul 2, 2020
Company Announcements
Happy Independence Day From Max Connect Marketing!
Max Connect Marketing sends holiday wishes for a healthy Independence Day weekend and shares a one-minute video of gratitude.
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ArticleJul 1, 2020
Human Intelligence Project
The Human Intelligence Project - Jeff
Jeff Pearson joins Max Connect from Zimmerman Advertising, bringing e-commerce and omnichannel leadership from hhgregg and Lids Sport Group.
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ArticleMay 27, 2020
Human Intelligence Project
The Human Intelligence Project - Phil
Max Connect welcomes Phil Case as its newest Account Executive, a former Fluid Advertising Managing Partner who grew that agency to 35+ staff.
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ArticleMay 27, 2020
Digital Marketing Trends
Google Releases a Broad Core Search Algorithm Update on May 4th
Google launched a broad core search update on May 4, 2020, and has finished rolling it out.
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ArticleApr 2, 2020
Company Announcements
Meet Devin Deaton, Partner at Max Connect
Profile of Max Connect Digital partner Devin Deaton, who oversees the agency's digital strategy and founded 4 Horsemen Racing and the Kudos technology.
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NewsMar 20, 2020
Company Announcements
A Message From Max Connect: We Will Push Forward
Max Connect shares that its staff is remote during COVID-19 while it keeps pursuing strong client outcomes and making each ad dollar count.
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ArticleJan 27, 2020
Digital Marketing Trends
How to Win in 2020
Winning in 2020 takes a cohesive omni-channel approach, with online marketing driving the plan and many small things done well.
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ArticleJan 16, 2020
Digital Marketing Trends
What is Conversion Rate Optimization and Why is it Important?
CRO means improving a site or landing page so that a greater share of visitors buy or complete a desired action.
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ArticleJan 14, 2020
Human Intelligence Project
The Human Intelligence Project - Allen
Account executive Allen Hansen, with Max Connect for two years, is profiled in the Human Intelligence Project series.
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NewsDec 18, 2019
Company Announcements
Happy Holidays from Max Connect!
Max Connect reflects on 2019, citing new hires, new capabilities, and community service, and thanks partners and clients for their support.
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ArticleNov 22, 2019
Human Intelligence Project
The Human Intelligence Project - Amy
Office Manager Amy Hoggard keeps the office running, handles payroll and events, and loves her team, family, and ice cream.
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ArticleOct 31, 2019
Digital Marketing Trends
Meet BERT - Google Releases New Update to Improve its Search Results
Google's BERT update helps its search engine interpret natural language queries, affecting about 1 in 10 searches.
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ArticleOct 22, 2019
Human Intelligence Project
The Human Intelligence Project - Ryan
Introduces Account Manager Ryan Roblyer, who helps clients with marketing, enjoys office pranks, and has seven kids.
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ArticleOct 9, 2019
Digital Marketing Trends
Google Rolls Out September 2019 Core Update
Google released a broad core algorithm update on September 24, 2019, and advises that pages seeing drops should keep focusing on building great content.
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ArticleSep 27, 2019
Human Intelligence Project
The Human Intelligence Project - Payton
Spotlights digital marketing manager Payton Halls, a BYU statistics grad who uses data to guide campaigns and enjoys outdoor activities.
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ArticleSep 6, 2019
Human Intelligence Project
The Human Intelligence Project - Kelly
Profile of Kelly, a sales and new business lead who helps clients use targeted digital marketing and enjoys cycling and family life.
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NewsSep 6, 2019
Company Announcements
Greg Weeks Appointed to Chief Executive Officer of Max Connect Marketing
Max Connect promoted Greg Weeks to CEO, where he will help set and carry out the company's strategic direction.
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ArticleAug 26, 2019
Digital Marketing Trends
Are You Doing These 6 Things to Improve Your Google My Business?
Explains six Google My Business features and optimization steps, since GMB listings are now a major local ranking factor.
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ArticleAug 23, 2019
Human Intelligence Project
The Human Intelligence Project - Landon
Digital marketing manager Landon Howard is featured, covering his ad account work, outdoor hobbies, travels, and love of soccer.
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ArticleAug 9, 2019
Human Intelligence Project
The Human Intelligence Project - Lib
Profile of Art Director Lib Montoya, a creative "Swiss army knife" from Gilbert, Arizona.
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ArticleJul 26, 2019
Human Intelligence Project
The Human Intelligence Project - Max
Creative Director Max Henry is featured in the Human Intelligence Project series, which highlights the team behind the agency.
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ArticleJul 19, 2019
Human Intelligence Project
The Human Intelligence Project - Garrett
Senior digital manager Garrett McGregor, with over 6 years in digital marketing, enjoys seeing client results and spends time on family, BBQ, and drums.
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ArticleJul 12, 2019
Human Intelligence Project
The Human Intelligence Project - Ross
Profile of account manager Ross Quigley, a nine-year sales and account management veteran who builds client relationships and loves sports.
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ArticleJun 28, 2019
Human Intelligence Project
The Human Intelligence Project - Travis
Week 12 of The Human Intelligence Project profiles founding team member Travis Draper, who loves family, motorcycles, and marketing.
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ArticleJun 21, 2019
Human Intelligence Project
The Human Intelligence Project - Greg
General Sales Manager Greg Weeks shares his software and technology background and his path from Account Executive to General Sales Manager.
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ArticleJun 14, 2019
Digital Marketing Trends
Why Digital Marketing is More Important Than Ever
Consumers now research and shop online, so digital channels offer targeted, cost-effective, and measurable reach that traditional marketing struggles to match.
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ArticleJun 7, 2019
Human Intelligence Project
The Human Intelligence Project - Brian
Part ten of the Human Intelligence Project profiles graphic designer Brian Gee, who uses imagery and logos to tell visual stories for brands.
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ArticleMay 30, 2019
Human Intelligence Project
The Human Intelligence Project - Mike
Introduces account executive Mike Anderson, nicknamed "Old Man Mike," who brings 24 years of marketing experience.
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ArticleMay 24, 2019
Human Intelligence Project
The Human Intelligence Project - Brinden
Profile of Director of Digital Marketing Brinden, who oversees the digital team and created the agency's paid search strategy.
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ArticleMay 21, 2019
Digital Marketing Trends
Video Production | Digital Marketing Trends Video Series
A video in the 2019 digital marketing best practices series covering ways to get affordable, high-quality video footage.
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ArticleMay 17, 2019
Human Intelligence Project
The Human Intelligence Project - Taylor
Max Connect spotlights senior digital marketing manager Taylor Hathcock as week 7 of its Human Intelligence Project.
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ArticleMay 10, 2019
Human Intelligence Project
The Human Intelligence Project - Jordan
Part six of the Human Intelligence Project profiles account manager Jordan Green, a marketer whose career spans TV, radio, and agency work.
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ArticleMay 8, 2019
Digital Marketing Trends
Do Your Blogs Contain These 3 Things?
Three blog tips: aim for 1,000-2,000 words, use 14-17 character headlines ending in a question mark, and include lists.
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ArticleMay 3, 2019
Human Intelligence Project
The Human Intelligence Project - Kyle
Part five of The Human Intelligence Project spotlights partner Kyle Nelson, covering his cycling, backpacking, mission work, and sales career.
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ArticleApr 26, 2019
Human Intelligence Project
The Human Intelligence Project - Bryce
Profile of Max Connect account manager Bryce Brown, who builds relationships with clients and enjoys family, the outdoors, and wakeboarding.
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ArticleApr 23, 2019
Digital Marketing Trends
Mobile Website Speed | Digital Marketing Trends Video Series
Explains why mobile site speed matters, citing that 46% of visitors leave sites that take over 3 seconds to load, and links to Google's speed tools.
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ArticleApr 17, 2019
Digital Marketing Trends
2019 SEO Trends | Digital Marketing Trends Video Series
Two Max Connect team members preview 2019 SEO trends in a video, citing a 22% organic traffic gain for clients in 2018.
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ArticleApr 16, 2019
Human Intelligence Project
The Human Intelligence Project - Will
Will Rowe, a Senior Digital Marketing Manager at Max Connect, is profiled as part three of the Human Intelligence Project.
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ArticleApr 2, 2019
Human Intelligence Project
The Human Intelligence Project - Kevin
Profile of lead developer Kevin Landgren, who builds client websites and analyzes user behavior with Google Tag Manager.
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NewsMar 21, 2019
Company Announcements
Jazz Fan Starts GoFundMe To Raise 25k
Devin Deaton started a GoFundMe aiming to raise $25,000, matching Russell Westbrook's fine, to donate to charity after a fan altercation.
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ArticleFeb 26, 2019
Digital Marketing Trends
What Does A Digital Marketing Agency Do?
Explains that digital marketing agencies offer social media, pay-per-click, web design, SEO, and remarketing services to grow your online presence.
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NewsFeb 25, 2019
Company Announcements
Our First Blog But Not Our First Rodeo
Max Connect, a digital ad agency active since 2013, launches its blog on digital marketing strategies and behind-the-scenes company culture.