How We Helped AAA Hoosier Achieve a 156% Increase in "Get-a-Quote" Clicks
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156%
Increase in Get-a-Quote clicks (May to August)
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47%
Decrease in cost per quote
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108%
Increase in Direct conversion rate since March
The challenge
AAA Hoosier was running a Search-only program built for a different AAA club. The program needed compliant tracking before a click counted toward CSAA's numbers, and a focus on the KPI that mattered.
The approach
Paid Search, Display, CTV, Video and Social all launched within weeks of sign-off in April 2026. MCD built nine landing pages (Auto, Home and Bundle for every channel), did a full creative rebuild, and ran a month of UTM testing. Once CSAA confirmed the Get-a-Quote click was the KPI that mattered, budget and targeting shifted immediately toward it.
The results
Quote clicks are up 156% from May to August 2026 and cost per quote is down 47%. Direct conversion is up 108% and Organic nearly 5x since March, and the program drove 17,000-plus additional actions (calls, branch lookups, appointments, directions) that CSAA's KPI doesn't count.
Every result, by the numbers
- 156%Increase in Get-a-Quote clicks (May to August)
- 47%Decrease in cost per quote
- 108%Increase in Direct conversion rate since March
- nearly 5XOrganic conversion rate since March
- 17,008Phone calls, branch lookups, appointments and directions
- 1,505 to 2,108Website phone calls per month (up 40% since April)
- 765 to 942Find a Branch clicks per month (up 23% since April)
- 1,334Appointment requests captured since April
- 219 to 244Website Get Directions clicks per month (up 11% since April)
- 136%Increase in quote submissions, July to August
- nineLanding pages built
What we used
- Paid Search
- Display
- CTV
- Video
- Social
- Landing pages
- Creative rebuild
- UTM testing
- KPI-focused budget shifting
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