Pre-Roll Video Ads That Earn the First Five Seconds

Pre-roll plays right before the video your customer chose to watch. We make sure it reaches the right person and gives them a reason not to skip.

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Attention Is the Asset. We Help You Use It.

Whether your customer watches on YouTube or anywhere else on the web, pre-roll meets them at a moment of attention. We use it to build your brand, prospect to new audiences and retarget people who already know you. Precise targeting and real-time adjustments keep wasted spend low.

How We Run Pre-Roll

  • Audience-Led Targeting

    We target by who your buyer is, not just which channel they watch. Third-party audiences and your own site visitors both get the right message.

  • Prospect and Retarget

    Pre-roll introduces your brand to new audiences and brings back people who already engaged. One campaign does both jobs.

  • Video Built to Run

    Our in-house production team works next to our media buyers. Ads are built for the format, from a :06 bumper to a :30 spot.

How a Pre-Roll Campaign Runs

  1. 01

    Plan

    We set the goal, the audience segments and the placements.

  2. 02

    Produce

    We script and cut video that lands the message in the first seconds.

  3. 03

    Launch

    We go live on YouTube and across the web with clear tracking.

  4. 04

    Refine

    We adjust audiences, creative and bids using real-time data.

Real results from video pre-roll

Video Pre-Roll FAQ

What are pre-roll video ads?

Pre-roll ads are short video ads that play before the content someone chose to watch, on YouTube and on other video sites. Some can be skipped after a few seconds and some can't. Because the viewer is already watching, pre-roll is one of the most direct ways to put your brand in front of people at a moment of attention.

Why is video marketing so powerful?

Video shows what text can't: your product in use, your people and your tone, in seconds. It builds recognition, so people are more likely to choose you when they search later. For Saela Pest Control, video was part of a mix that drove a 68% increase in brand-related search clicks.

How much do pre-roll video ads cost?

Pre-roll is usually bought per view or per thousand impressions, and the price depends on your audience, targeting and competition. Good targeting and strong creative bring the cost down. For Saela Pest Control and Avata Pest Control, YouTube views ran $0.10 each. We size the budget after we understand your goals.

How long should a pre-roll ad be?

Short. Assume the viewer can skip after five seconds, so the brand and the hook come first. We usually build a few lengths from the same shoot, such as a 6-second bumper and a 15- or 30-second spot, and let the data show which performs.

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Reach Them Before They Hit Skip

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