Home builder marketing agency Sell the community before it opens.
Builders use Max Connect to fill interest lists, sell out new communities and move quick move-in homes. We market specific communities and floorplans to buyers already looking, and we track every lead to the closing table.
- 8Homes sold in month two at a stalled Holmes Homes community. The goal was 1.
- 7Homes sold in the first 30 days at Seven Desert Mountain
- 704%More conversions for Wickenburg Ranch
- 84%More organic impressions for Landsea Homes
Builders and communities we have sold homes for
From dirt to sold out
Every stage of a community needs a different push.
Pick where your community is today.
Case study · Holmes Homes
Zero sales in four months. Then this.
Juniper Bend hadn’t sold a home in over four months. We launched campaigns built around that community and its city. Holmes then rolled the same plan out to other slow communities and had back-to-back record months in June and July 2020.
Read the Holmes Homes storyLocation targeting
Reach buyers within miles of your model home.
Location-based ads find people near the site and people shopping communities like yours. Every housing campaign follows each platform’s housing ad rules.
- Near the site People who live, work or shop within a few miles
- In-market buyers Shoppers browsing new homes and floorplans now
- Out-of-state movers Video and virtual tours for buyers who can’t visit yet
Model home · 5-mile radius
Proof from the field
Four builders. Four different problems.
Click to closing
Cheap leads that never tour cost the most.
Many builders see $100 to $300 per lead. That number alone can mislead. We track every step to a sold home, so budget goes to the channels that actually sell.
- Cost per lead Interest-list signups, tour requests, calls
- Cost per appointment Tours and model-home visits
- Cost per sale Contracts, tied back to the first click
Kudos AI, our attribution platform, maps each buyer’s journey from the first ad click. With a compatible CRM, journeys link to the buyer, so you see which campaigns sold homes.
Free for builders and master-planned communities
Get a free community marketing audit.
We’ll review your community pages, search presence, paid media and lead flow, then show you where buyers are slipping away.
- Which communities competitors outrank you for
- Where your landing pages lose tour requests
- Your real cost per appointment and per sale
- A plan timed to your next opening or closeout
Reply within one business day.
Home Building marketing FAQ
What are some effective marketing strategies for home builders?
Market specific communities and floorplans to buyers already searching for them. Paid search on community and city terms catches those buyers, while paid social, programmatic display, pre-roll video, SEO and email reach and warm them earlier. Landsea Homes sold 1,325 homes in H1 2025, generating over $662 million in revenue, with a multi-platform strategy that Max Connect's SEO supported.
How do home builders generate leads online?
Show up at every stage of the search: paid search on community, city and "new homes near me" terms, SEO-optimized community and floorplan pages, paid social with lead forms and retargeting, and landing pages built for interest-list signups and tour requests. Most builder sites lose leads at the last step, when the landing page asks for too much or buries the tour button. We fix that step first.
How should builders market a new community before it opens?
Start a VIP interest list three to six months before opening. Share renderings and site plans, and give list members first look at pricing and lots. Location-based ads reach people near the site, and a grand opening gives the list a reason to show up. A builder who opens cold spends the first quarter catching up.
How do you market quick move-in and spec homes?
Be specific and urgent. Show the actual home, its price, its move-in date and what's included. Run ads for individual homes, retarget the people who viewed them and email your interest list, so the right home reaches the buyer searching for it before it sits another month.
Do virtual tours and video help sell new homes?
Yes. Most buyers shop online before they visit, and video lets them shortlist homes without driving across town. It also reaches out-of-state buyers who can't tour in person. Max Connect's in-house team produces the video, and our pre-roll campaigns put it in front of the right buyers on YouTube and across the web.
How does Max Connect help builders track leads from first click to closing?
Kudos AI, our proprietary attribution platform, maps each customer journey in real time, from the first ad click to the conversion. With a compatible CRM, those journeys link to the buyer, so you see which campaigns sold homes. Lead counts alone won't tell you that.
