Your Customers Are Streaming. Your CTV Advertising Should Be Too.

Connected TV gives you TV-sized impact with the targeting of digital. We put your commercial in front of the households most likely to buy.

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As Television Evolves, Your Ads Should Too

Streaming platforms offer audience targeting that broadcast TV never could. We deliver premium video to highly relevant audiences across today's most popular streaming services. Then we keep the commercial working after the screen goes dark.

How We Run CTV

  • Audience Strategy First

    We build segments from your site visitors, in-market buyers and geography. Your spot reaches the households that matter, not everyone in the market.

  • Smart Media Buying

    We place your ads across multiple streaming platforms and optimize the buy as results come in. Less waste than a broadcast buy.

  • Display Retargeting

    Viewers who saw your commercial get display ads afterward. That turns big-screen awareness into website traffic.

From Big Screen to Website

  1. 01

    Segment

    We define the audiences and markets your commercial should reach.

  2. 02

    Place

    We buy premium streaming inventory across multiple platforms.

  3. 03

    Retarget

    We follow viewers with display ads that bring them to your site.

  4. 04

    Measure

    We track views, completion rates and the site traffic CTV drives.

Real results from CTV

CTV FAQ

What is CTV and OTT advertising?

OTT (over-the-top) is any video content streamed over the internet instead of cable or satellite. CTV (connected TV) is OTT watched on a TV screen, through smart TVs, streaming sticks and gaming consoles. CTV advertising puts your commercial in front of streaming viewers with digital-level targeting. Max Connect runs tightly targeted video across multiple streaming platforms, then retargets viewers with display ads, so the commercial keeps working after the screen goes dark.

How do you measure CTV advertising?

We track views and view rates, then the part that matters: what happens next. We measure changes in site visitors, direct traffic and branded search, and retargeted viewers show up as clicks and conversions. For Buckner, a CTV and OTT campaign lifted website users 24% compared to the period before.

Is CTV advertising only for big brands?

No. Because you buy audiences instead of whole markets, CTV works for regional and local brands too. You can target by geography and audience, so a budget that wouldn't cover a broadcast buy can still reach the right households. We size the plan to your goals.

Pairs well with

Big-Screen Impact. Small-Scale Precision.

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