How Integris Health Achieved a 12X ROAS With Audience-Led, Full-Funnel Marketing
-
12X
Average ROAS
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$1,081,200
paid search revenue from a $90,000 ad budget
-
24X
peak-month ROAS ($241,300 revenue on $10,000 spend)
The challenge
Accelerate patient acquisition and drive measurable revenue growth.
The approach
Audience-led, full-funnel strategy: 20% top funnel via programmatic display and YouTube pre-roll, 20% mid funnel through paid social, 60% lower funnel on paid search.
The results
Paid search: over nine months, audience-led, full-funnel campaigns returned a 12X average ROAS, $1,081,200 in paid search revenue from a $90,000 budget, peaking at 24X ($241,300 on $10,000) in a single month, with 70% of search traffic coming from branded queries. Earlier SEO and competitor-conquesting program: website traffic grew 14% with a 17% uptick in sessions, and organic search drove over 2 million sessions and 89,462 conversions at a 5.43% conversion rate.
Every result, by the numbers
- 70%of Search Traffic Was Branded Queries
- 10KConversions During a Peak Month
- 12XAverage ROAS
- $1,081,200paid search revenue from a $90,000 ad budget
- 24Xpeak-month ROAS ($241,300 revenue on $10,000 spend)
- 14%increase in website traffic (earlier SEO program)
- 17%uptick in sessions (earlier SEO program)
- over 2 millionorganic sessions (earlier SEO program)
- 89,462organic conversions (earlier SEO program)
- 5.43%organic conversion rate (earlier SEO program)
What we used
- Programmatic Display
- YouTube Pre-roll
- Paid Social
- Paid Search
- Budget split 20/20/60
- Omni-channel campaign
- SEO optimizations
- Paid search conquesting (competitor searches, e.g. OU Health)
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