Wickenburg Ranch: 704% growth in goal completions and conversion
-
704%
Growth in goal completions and conversion
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over 60%
Record sales month beat the previous highest month by
-
704%
growth in online conversion
The challenge
During COVID-19, Wickenburg Ranch was forced to close their visitor center, where potential homebuyers (usually ages 55+) came to take tours and meet face-to-face with builders. They were concerned they would experience a complete drop in sales and new revenue and wanted to turn off all advertising and marketing efforts.
The approach
Max Connect encouraged them to stay 'in the game' and continue to spend digitally while people were at home, pivoting marketing efforts, message and channels and emphasizing virtual tours that targeted 'stay-at-home' individuals. Wickenburg Ranch set up virtual or private tours and maintained consistent leads and traffic compared to previous months.
The results
They saw a short-term dip in sales but continued to sell homes. Max Connect grew Wickenburg Ranch's goal completions and conversion by 704% with more highly qualified prospects and traffic, and the community achieved a record-setting sales month, beating the previous highest month by over 60%. Several other Trilogy communities and national homebuilders began reaching out to Wickenburg Ranch staff to understand how they continued to sell homes during a shutdown.
Every result, by the numbers
- 704%Growth in goal completions and conversion
- over 60%Record sales month beat the previous highest month by
- 704%growth in online conversion
- 60%record sales month beat previous highest month by over
What we used
- Digital advertising pivot
- Virtual tour messaging
- Stay-at-home audience targeting
- Continued digital spend
- Virtual / private tour messaging
- Channel and message pivot
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