More than just insights.
Insights with action.

Our Business Intelligence Platform
Made For Your Growth Acceleration

Kudos was built with the goal of giving you better customer insights, and an easier and more effective way to analyze your digital marketing.

This platform was built with the business stakeholders in mind, not the digital marketer.

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Witness the impact of Kudos

Check Availability?
Checkmate.

When Chevy needed to increase form fills month-over-month. Kudos helped us identify that the addition of a “Check Availability” CTA would drive more engagement, leading to a 33% increase in form fills.
Abandoned Carts Now Soaring Across The Finish Line

Kudos revealed that Predator Armor had accumulated a large number of abandoned carts, which provided opportunity to increase sales with the proper nurture. After implementing conversion rate optimizations, Predator Armor was able to achieve a 6x ROAS.
Turning A Competitor Into A Helping Hand

Kudos revealed that Waxahachie Ford could increase their website traffic by placing search ads on key terms that customers used to find competitors. This effectively re-directed competitor traffic and resulted in an influx of form fills.

Discover Insights In Just 60 Seconds

infographic showing the Kudos program's business intelligence insights including conversions and touchpoints.

Real-Time Data: Kudos anonymously tracks the customer journey, providing live updates on which types of creative and keywords are leading to conversion events.
Reveal Behavior Patterns: Kudos reveals behavioral insights by analyzing thousands of customer journeys and finding patterns on digital platforms, length of journey, average touch points per conversion, and top performing geographies.
Realize Business Outcomes: By intelligently surfacing insights around your ideal customer profile and the best channel mix, Kudos delivers campaign optimizations that drive business outcomes.

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Measure Performance Against Industry Standards

And Push the Boundaries of Possiblity

Utilizing our proprietary performance algorithm called the Kudos Score, our clients can see how their performance compares to their peers in real-time. We never settle for the industry benchmark and push even the best-performing campaigns to reach all new highs. With built-in predictive modeling, the Kudos Score also allows our clients to forecast campaign performance and adjust the spend and strategic focus accordingly.

Customer touchpoint data pulled from Kudos

EVERY CUSTOMER IS ASSIGNED A UNIQUE PROFILE

UNDERSTAND PIVOTAL POINTS IN THE JOURNEY

RECIEVE LIVE UPDATES ON ACTIVITY

SEE THE LATEST CONVERSION EVENTS

kudos is future thinking because it’s the ability to look at a single customer and see each one of their touchpoints along the way, and track that in real time to see the true customer journey.

Jared Haddock

VP of Marketing
Keto Chow

Frequently Asked Questions

There’s a lot to Kudos, we get it! Feel free to reference this section or give us a call if you have questions!

1 How does kudos differ from google analytics?

Kudos is focused on the customer while Google Analytics is focused on the traffic source. This customer focused mindset allows you to see the whole picture of a customer journey, rather than just looking at channel performance.
2 How does the predictive modeling algorithm work?

By analyzing the customer patterns of millions of customers across hundreds of campaigns, we are able to develop patterns of success. We can then reverse engineer the algorithm to predict the success of a campaign and reveal areas of improvement.
3 How does Kudos compare to competitor tech?

Kudos is the only customer focused marketing attribution platform built with a business owner in mind.
4 How does Kudos help me understand the productivity of my spend?

Kudos will help you visualize the customer journey and understand which campaigns, channels, and ads have the most impact in customer conversions. This allows our team to optimize your spend to be as productive as possible.
5 Where does Kudos get data and how accurate is it?

Kudos gathers data from a variety of sources, these include but are not limited to: Google Analytics, Facebook, Google Ads, Microsoft Ads, LinkedIn, Instagram, YouTube, The Trade Desk, Verizon Native, and many more. The data is as accurate as any data provider in the market.
6 Can I expect an increase in performance when using Kudos?

What you can expect is to have a better understanding of your customer. What drives them to conversion, what influences them to purchase, etc. It is then up to the business owner and the Max Connect team to take that data to improve campaign performance.
7 Is Kudos privacy-safe?

Yes, absolutely. There are no PII’s (personally-identifiable information) housed in Kudos.
8 Is it possible to identify the person behind each customer ID?

Yes, absolutely. Once we connect Kudos to your CRM, we can put a name to the Customer ID. Note: Not all CRMs are supported. To find out if your CRM is compatible with Kudos, feel free to contact us.
9 How does Kudos calculate the industry averages?

The industry averages are gathered from various data providers who have been reporting on industry averages for years. We then take the industry averages and run them through our proprietary Kudos algorithm to develop the industry average Kudos Score.
10 How does Kudos calculate the Max Connect benchmark?

The Max Connect benchmark is generated from our top performing client campaigns within each industry. This provides you with a higher benchmark that is above industry average and is specific to your peer set.
11 How is the Kudos Score calculated?

We developed an algorithm that analyzes a dozen key performance indicators such as conversion rate, average session duration, and cost per conversion. Based on this analysis, the Kudos Score is generated to showcase the overall health of the campaign.
12 What is the kudos on-boarding experience like?

Onboarding your business to the Kudos platform takes a matter of minutes and is done completely by the Max Connect Digital team.

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see what we specialize in

By combining real-time consumer data sets with personalized and dynamic ads, we consistently outperform industry standards and maximize your marketing spend.