Market Research Services That Make Your Strategy Sharper
Insight is the root of great strategy. We find out what's true about your buyers and your market, then build on it.
Start From What's True
Strategy built on guesses gets expensive fast. We combine primary research (surveys, IDIs and focus groups) with secondary research on trends, cultural shifts and competitors. The result is brand and campaign strategy that's sharper, faster and more relevant.
How We Research Your Market
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Primary research
Surveys, in-depth interviews and focus groups tell us what your buyers think and why.
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Secondary research
Industry trends, cultural shifts and competitive analysis add the market context.
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Digital footprint data
Kudos AI shows how people find, compare and convert with your brand online.
Our Research Process
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01
Questions
We agree on the business decisions the research has to inform.
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02
Method
We pick the right mix of quantitative, qualitative and secondary research.
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03
Fieldwork
We run the surveys, interviews and analysis.
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04
Insights
You get clear findings and what to do about them.
Real results from market research
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over 34,000
Direct VDP conversions in 4 months for Larry H. Miller Used Cars
Read the Larry H. Miller Used Cars story -
16%
Increase in monthly car sales for Larry H. Miller Used Cars
Read the Larry H. Miller Used Cars story
Market Research FAQ
What's the difference between quantitative, qualitative and secondary market research?
Quantitative research measures how many and how much, usually through surveys with large samples. Qualitative research explains why, through in-depth interviews and focus groups. Secondary research uses information that already exists, like industry reports and competitive analysis. We use all three.
What is secondary market research?
Secondary research analyzes data someone else already collected: industry reports, market trends, competitor activity and public data. It's faster and cheaper than primary research and gives the context your own surveys and interviews build on.
How does market research shape a campaign?
Research tells us who to talk to and what to say. For Larry H. Miller Used Cars, customer insights split the market into four micro-audiences, each with its own offer. Strategy starts from what's true, not from what we'd like to be true.
