RoofTek: 120% increase in lead-to-appointment rate
-
120%
increase in lead-to-appointment rate
-
15+
states expanded into within 2 years
-
approximately $130
cost per lead (vs about $110 from aggregators)
The challenge
Relied on lead aggregators; cost per lead was low (about $110) but lead-to-customer conversion was very low, indicating sub-par lead quality.
The approach
Robust Paid Search strategy targeting audiences actively searching for services at the moment of intent; audience-centric digital strategy reducing reliance on lead aggregators.
The results
120% increase in lead-to-appointment rate while maintaining low cost per lead (approximately $130); largest growth year ever; expanded into over 15 states in the 2 years after partnering.
Every result, by the numbers
- 120%increase in lead-to-appointment rate
- 15+states expanded into within 2 years
- approximately $130cost per lead (vs about $110 from aggregators)
- over 15states expanded into within 2 years
What we used
- Paid Search
- Intent-based targeting
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