Landing Page Optimization for Pages That Get Visits but Not Sales
More traffic doesn't always mean more sales. We find the friction on your pages, fix it and prove the fix with testing.
Convert More Clicks. Make More of Your Ad Spend.
Most paid traffic lands on pages that were never built to convert it. Converting the traffic you already have is usually cheaper than buying more. We research, rebuild and test until the data crowns a winner.
How We Optimize Landing Pages
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Conversion research
Heatmaps, session recordings and on-page surveys show where visitors hesitate and leave.
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Landing page builds
We design and build new pages, then test them against your current ones.
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A/B and multivariate tests
We isolate the variables that move conversions and prove them with statistical confidence.
How We Run CRO
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01
Research
We map where visitors drop off using heatmaps, recordings and Kudos AI.
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02
Prioritize
Findings become a backlog of experiments ranked by expected impact.
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03
Test
We run A/B and multivariate tests on high-traffic, high-intent pages first.
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04
Scale
Winners roll out across your pages and campaigns.
Real results from on-page conversion
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156%
Increase in Get-a-Quote clicks for AAA Hoosier
Read the AAA Hoosier story -
nine
Landing pages built for AAA Hoosier
Read the AAA Hoosier story -
roughly 20%
Improvement in form-fill conversion rates from landing page optimization for Everlights
Read the Everlights story
On-Page Conversion FAQ
What makes a good landing page?
A good landing page matches the ad that sent the visitor there and asks for one thing. It needs a clear headline, fast load times, proof that you deliver, a short form and a call to action no one can miss. And it has to work on a phone.
What is A/B testing?
A/B testing shows two versions of a page to different visitors at the same time and measures which one converts better. We test one high-impact variable at a time, like the headline, CTA, layout or offer. On high-traffic pages, we also run multivariate tests to find the best-performing mix.
What is a heatmap, and what does it tell you?
A heatmap is a visual overlay of your page that shows where visitors click, move and scroll. It answers questions analytics can't, like whether anyone scrolls far enough to see your call to action. We pair heatmaps with session recordings and on-page surveys.
How does Max Connect decide what to test first?
Research decides. Heatmaps, session recordings, on-page surveys and Kudos AI conversion pattern analysis show where visitors drop off. We start with high-traffic, high-intent pages, where a small lift moves the most revenue.