January 26 marked the start of a new chapter in digital commerce.
Shopify launched Agentic Storefronts, which allows your products to be available for purchase in AI channels like ChatGPT and Google AI Mode. We predict that this will fundamentally change how customers discover, evaluate, and buy products, compressing their journeys into a single interaction. Brands that move early will be poised to capture awareness from the millions of users who increasingly rely on these AI platforms to guide purchase decisions.
Looking ahead, agentic commerce won’t be a niche channel: it will be a meaningful share of how buying happens. This year, we expect 8% of U.S. e-commerce purchases to be completed directly inside AI platforms, representing $104 billion in annual spend. Brands that prepare now are likely to see conversion rates up to 30% higher than traditional paid traffic because AI removes friction, comparison fatigue, and second guessing at the moment of intent.
To win in this environment, brands need to treat AI like a buyer that must be clearly educated and confidently persuaded. That means reviewing Shopify’s Agentic Storefronts terms, then deliberately teaching Shopify how to represent your brand through its Knowledge Base App by uploading precise policies, FAQs, and brand guidance. Just as important is tightening your product data: clean schema, consistent attributes, and well-structured listings ensure that AI understands what you sell. For brands that do not utilize Shopify, you can still sign up for Shopify’s Agentic Plan which will allow you to upload your catalog and start selling through agentic storefronts.