Digiday Programmatic Marketing Summit

Devin Deaton of Max Connect reviews the past year's data and trends to help marketers plan for the year ahead.

By Kevin Bushrow

Digiday Programmatic Marketing Summit Live graphic for the session "What's the Next Normal?" by Devin Deaton on November 18th, with his headshot.Over the past ten years, e-commerce market penetration grew from 5% to 15%. Surprisingly, during just the first 8-weeks of the pandemic, the market growth doubled. The industry should be considering the takeaways from this growth as they revise their digital marketing plans for the new year. Hear from Devin Deaton, a partner at Max Connect, as he breaks down the data and trends from the past 12 months and how marketers can use this information to position themselves for the year ahead.

Kevin Bushrow

Max Connect Digital