What’s the Next Normal? Looking Back to Look Ahead

Devin Deaton reviews recent e-commerce growth and marketing trends and explains how marketers can use them to plan for the coming year.

By Phil Case

Digiday Programmatic Marketing Summit Live graphic for the session "What's the Next Normal?" by Devin Deaton on November 18th, with his headshot.

Over the past ten years, e-commerce market penetration grew from 5% to 15%. Surprisingly, during just the first 8-weeks of the pandemic, the market growth doubled. The industry should be considering the takeaways from this growth as they revise their digital marketing plans for the new year. Hear from Devin Deaton, a partner at Max Connect Marketing, as he breaks down the data and trends from the past 12 months and how marketers can use this information to position themselves for the year ahead.

Phil Case

Max Connect Digital