Audience Identification & Ad Delivery
We utilize nuanced audience data to help your program pinpoint the ideal student for ad delivery. We then deliver relevant ads based on the spectrum of your educational offerings, matching prospective students with ads that showcase the specific educational offering that is most likely to engage them.
Real Time Engagement Analysis
Utilizing our proprietary business intelligence software, Kudos, we can optimize your campaigns based on the exact messaging, keywords, channels, and creative that are driving the best results. We actively adapt campaigns based on the data, giving you the benefit of a team committed to your success.
Program & Infrastructure Marketing
The key to driving increased engagement is to ensure that your messaging is hyper-relevant. We check that your marketing strategies align with the current interest of your students. If the interest of prospective students is unknown, we will conduct audience research to uncover insights that formulate strong marketing strategies.
Creative Optimizations
Building a strong brand image is crucial for maintaining credibility and student pride. The creative feel of your media will either attract or repel prospective students. That’s why we place special attention on crafting highly-resonating creative that matches your brand image, mission, and values.
University of Utah
Case Study
During Fall of 2021, University of Utah recruited the help of Max Connect to build prominence in consumer mindshare and increase admissions. We created a media plan that placed a heavy emphasis on Programmatic Display to build a memorable brand image. The placement of this campaign correlated with a 63% increase in goal completions from direct traffic and 40% of all search traffic being attributable to branded searches.
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Increase in Goal Completions
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of All Search Traffic Attributable to Branded Searches
Hyper-Targeting Your Audience
Our Higher Ed Solutions
Our digital marketing approach is always crafted by the specific needs and nuances that define your institution.
Our partners
Brands That We've Helped Rise To The Top
We customize data-driven, performance solutions to help launch, scale, and invigorate businesses of all sizes, industries, and revenue models.
Nightingale College
Case Study
Nightingale College came to Max Connect in 2018 with the simple, yet imperative need of enrolling more students into their program offerings. Operating in the shadow of other local universities, Nightingale was looking to craft a credible reputation that would help them become noticed and considered. Max Connect deployed an omni-channel campaign that built brand awareness and hyper-targeted prospective students. From 2018 to 2022, the number of students enrolled increased from 250 to over 3,000.
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Increase in Enrollment
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More Engagement With Website
Our Services
What We've Created
See for yourself the passion we pour into our work. Our creativity and expertise is unparalleled.
