A Programmatic Advertising Agency That Puts Your Ad in Front of Buyers

Programmatic isn't about showing more ads to more people. It's about the right ad, the right person and the right moment.

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Display That Earns Its Impressions

Software bids on every impression in real time, based on who is about to see it. We set the rules it follows. First- and third-party data, real-time bidding and constant optimization keep every dollar pointed at people who can actually buy.

How We Run Programmatic

  • Data-Led Targeting

    We use first- and third-party data to find in-market consumers. Your ads stop showing to people who will never buy.

  • Every Format and Size

    We run a wide range of ad types and sizes across thousands of sites. Your brand stays visible wherever your buyers browse.

  • Real-Time Optimization

    We adjust bids, placements and creative as the data comes in. Costs go down as the campaign learns.

How a Campaign Comes Together

  1. 01

    Audience

    We build segments from your customer data and third-party in-market signals.

  2. 02

    Creative

    Our in-house team designs display ads in every size the plan needs.

  3. 03

    Launch

    We set bidding rules, geography and frequency, then go live.

  4. 04

    Optimize

    We shift spend toward the placements and segments that convert.

Real results from programmatic display

Programmatic Display FAQ

What is programmatic advertising?

Programmatic advertising is automated buying of display and video ad space. Instead of negotiating with individual websites, software bids on each ad impression in real time, based on who is about to see it. You reach in-market buyers across thousands of sites and stop paying to show ads to people who will never buy. For the University of Utah, programmatic display and paid search together helped double student applications.

Why is programmatic advertising important?

It puts your budget behind people, not websites. You pay to reach the buyers who match your audience, wherever they browse, instead of buying space and hoping the right people see it. It also fills the top of your funnel, so search and social have more people to convert later.

How do you measure programmatic display?

Impressions and clicks are a start, not the goal. We track site visits, conversions and the role display plays in later searches and purchases. Kudos AI, our proprietary analytics platform, shows how many touchpoints it takes a customer to convert and where display fits in that path.

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