How Southern Utah University Achieved 178 Scheduled Tours In One Month
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178
Tours Scheduled
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2.23M
Impressions From All Media
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12.7K
Clicks from Display & Social
The challenge
'University of the Parks' campaign set out to prove an affordable four-year degree can live side-by-side with world-class adventure; original goal of 50 campus tour sign-ups.
The approach
CTV and YouTube Pre-Roll video (over half a million impressions), programmatic display in key geographic areas, paid social carousel posts and stories, email campaigns with dynamic tour-date reminders. Creative used red rock landscapes, national parks and real student experiences; 'Book Your Tour' CTA incentivized with a free national parks pass.
The results
178 tours scheduled vs goal of 50; over 2.2 million impressions and 12,720 clicks; 2.1% visit-to-tour conversion rate on landing page; paid social drove 44% of visits; 15 undergraduate applications and 23 enrollment deposits.
Every result, by the numbers
- 178Tours Scheduled
- 2.23MImpressions From All Media
- 12.7KClicks from Display & Social
- 8.3KPage Visits
- 2.1%visit-to-tour conversion rate
- 44%of website traffic from paid social
- 15undergraduate applications
- 23enrollment deposits
What we used
- Connected TV
- YouTube Pre-roll
- Programmatic Display
- Paid Social (carousel, stories)
- Offer: free National Parks Pass
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