Real estate marketing agency Judge it by tours and closings.
Master-planned communities, developers, brokerages and agent teams use Max Connect to find buyers, book tours and close. We follow every housing ad rule and track every lead to the closing table.
- 704%More conversions for Wickenburg Ranch
- ~$100MIn new sales at Seven Desert Mountain
- 7Luxury homes sold in the first 30 days
- 1,109%More direction requests for Holmes Homes
Communities and builders we have sold homes for
Who we work with
Different buyers. Different plays.
Pick the one that sounds like you.
Housing ad rules
Fair housing rules change the targeting. We plan for them.
Housing ads on Meta and Google run under special rules. You can’t target by age, gender or ZIP code, and audience options are limited. Agencies that don’t plan for this waste the budget or get ads rejected.
Off the table
- Targeting by age or gender
- Targeting by ZIP code
- Most detailed interest and demographic targeting
What still works
- Search ads on community, city and neighborhood terms
- Retargeting people who viewed your listings
- Your own email lists and past clients
- Video and virtual tours for out-of-town buyers
- Creative that speaks to the lifestyle
Case study · Wickenburg Ranch
The visitor center closed. Sales didn’t.
When COVID-19 closed the visitor center at this 55+ community, most advertisers paused. We kept spending, changed the message and pushed virtual and private tours. Other Trilogy communities and national builders called to ask how.
- 60%+Record month over the previous best
- 55+Audience reached online
704%more conversions
Lead to closing
A lead isn’t a sale. We track the whole way.
We report on the steps that pay commissions and close escrow, not just form fills.
- Leads Inquiries, calls and interest-list signups from every channel
- Tours Showings, model visits and virtual tours booked
- Closings Contracts and closed sales, tied back to the first click
Proof from the field
Real buyers. Real closings.
Free for brokerages, developers and communities
Get a free real estate marketing audit.
We’ll review your listings and community pages, search presence, paid media and follow-up, and show you where buyers drop off.
- Where competitors outrank you in local search
- Whether your housing ads follow the rules
- How fast your team follows up with new leads
- Your real cost per tour and per closing
Reply within one business day.
Real Estate marketing FAQ
What does a real estate marketing agency do?
A real estate marketing agency generates buyer and seller leads, markets listings and communities, and builds the brand behind them. The tools include paid search, display, pre-roll video, Local Services Ads, SEO, paid social, conquesting and proximity targeting. Judge the work by tours and closings.
What type of marketing is best for real estate?
The mix that matches how people shop for homes. Paid search reaches active buyers, paid social and video reach people who aren't searching yet, SEO builds local market pages that rank, and email nurtures everyone in between. Max Connect puts the right community, floor plan and region in front of the buyers looking for it, then tunes creative and messaging until they act.
Is email marketing good for real estate?
Yes. Real estate decisions take months, and email keeps you in front of buyers and sellers the whole time with listing alerts, market updates, neighborhood guides and nurture sequences. Max Connect builds segmented, automated programs in Mailchimp, Klaviyo and HubSpot, so a first-time browser and a pre-approved buyer don't get the same email.
What is real estate video marketing?
Real estate video marketing uses video to sell homes, communities and the agents behind them: listing tours, neighborhood guides, drone footage and agent introductions. Video lets buyers shortlist homes before they visit and reaches out-of-market buyers who can't tour in person. Max Connect produces video in-house and runs pre-roll campaigns on YouTube and across the web.
Is social media marketing effective for real estate?
Yes, especially for listings and personal brand. Paid social puts listings in front of local buyers and retargets site visitors, but housing ads run under special rules: Meta's special ad category and Google's housing ad policy restrict targeting by age, gender and ZIP code. With less targeting to lean on, creative and location radius do more of the work, and video tends to be the strongest format.
Who does Max Connect work with in real estate?
Our real estate clients include residential communities and home builders such as Seven Desert Mountain, Wickenburg Ranch, Landsea Homes and Holmes Homes. Seven Desert Mountain sold 7 homes in the first 30 days and over 25 by the end of four months, nearly $100M in new sales. Wickenburg Ranch's record sales month beat its previous best by over 60%.
