How Landsea Homes Achieved 84% More Organic Impressions With Local-First SEO

  • 1,325

    Homes Landsea sold in H1 2025, a multi-platform push our SEO supported

  • over $662 million

    Landsea revenue in H1 2025

  • 84%

    Increase in organic impressions (year-over-year)

The challenge

Landsea Homes set out to strengthen its online presence by boosting brand authority and local search visibility across multiple regional markets. While the brand already had strong recognition in certain areas, inconsistent keyword rankings, technical site issues, and under-optimized local listings limited its ability to fully capture high-intent organic traffic.

The approach

The SEO strategy was aimed at building national authority while winning high-intent local searches, by strengthening the technical foundation of the website with cleaner internal linking and improved crawlability. On-page relevance was overhauled with new blogs, optimized landing pages, and meta titles and descriptions that earned more SERP clicks, and the keyword strategy focused on location-specific phrases to capture in-market home buyers. Off-page, MCD secured high-quality backlinks that lifted domain authority and improved rankings site-wide. MCD also optimized Google Business Profiles for every market (accurate info, strong visuals, fresh posts, and active review management) to win map-pack placement and drive calls, direction requests, and model-home visits.

The results

Year-over-year, organic impressions grew 84%, rising to 1.2M impressions, while organic clicks increased 10% and average keyword position improved by 18%. The Colorado market experienced a 159% lift in organic conversions fueled by a 285% increase in website traffic. Overall, SEO conversions climbed 13% year-over-year, reaching 6.3 thousand in May 2025. These SEO efforts supported a multi-platform strategy that helped Landsea Homes sell 1,325 homes in H1 2025, generating over $662 million in revenue.

Every result, by the numbers

  • 84%Increase in organic impressions (year-over-year)
  • 1.2MOrganic impressions (after 84% YoY growth)
  • 13%Increase in overall SEO conversions (year-over-year)
  • 6.3 thousandSEO conversions reached in May 2025
  • 10%Increase in organic clicks
  • 18%Increase in average keyword position
  • 159%Lift in organic conversions in the Colorado market
  • 285%Increase in website traffic in the Colorado market
  • 1,325Homes Landsea sold in H1 2025, a multi-platform push our SEO supported
  • over $662 millionLandsea revenue in H1 2025

What we used

  • Technical SEO (internal linking, crawlability)
  • New blogs
  • Optimized landing pages
  • Meta titles and descriptions
  • Location-specific keyword strategy
  • High-quality backlinks
  • Google Business Profile optimization for every market
  • Review management
  • Display
  • Video

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