Law firm marketing agency Be the firm they call first.

Personal injury and consumer law firms use Max Connect to win more cases without paying $60 a click. We put your name in front of people before they need a lawyer, so when they do, they search for you.

Get a free case-acquisition audit See how Parker & McConkie got 2.4K calls
Attorneys review case documents with a client at a table beside the scales of justice
  • 2.4KPhone call conversions in 12 months for Parker & McConkie
  • $2.28Paid search cost per click, down from $14.79
  • 84KSite clicks from awareness media
  • 5Case types, each with its own ads

Own the niches

Your competitors bought the billboards. Let them.

Big injury firms crowd the same billboards and the same expensive search terms. We put your firm where they aren’t, for a fraction of the cost, and let that awareness turn into people searching your name.

  1. They see you

    Programmatic display, YouTube pre-roll and Audience Accelerator placements on YouTube feeds, Google Discover and Gmail, month after month.

  2. They remember you

    Five separate ad sets speak to car accidents, truck accidents, dog bites and other injuries, so the message matches what happened to them.

  3. They search for you

    When they need a lawyer, they search your name instead of “injury lawyer.” Branded clicks cost far less and convert better.

  4. They call

    Every call is tracked back to the campaign that earned it.

Case study · Parker & McConkie

Cost per click fell 85%. Calls went up.

Utah injury firm Parker & McConkie was competing with firms paying $60 or more per click. We kept the monthly budget about the same, invested in awareness media and bid mainly on the firm’s own name and less-crowded terms. Calls picked up after Audience Accelerator launched in February 2024.

Read the Parker & McConkie story

Speak to their case

One ad for every kind of injury.

Someone hit by a truck doesn’t want the same ad as someone bitten by a dog. Pick a case type to see how we split it.

Calls to signed cases

Clicks don’t pay. Signed cases do.

We report the numbers your partners care about, from the first click to the signed retainer.

  1. Calls & forms Every call and form fill tracked back to the ad and keyword that drove it
  2. Qualified leads Intake outcomes fed back so we stop paying for calls you can’t take
  3. Signed cases Cost per signed case by channel and case type, tied to the first click in Kudos AI

For injury lawyers

Personal injury firm?
We built a program just for you.

See our marketing plan for personal injury lawyers, with the strategy we use to lower cost per case.

Marketing for personal injury lawyers

Free for law firms

Get a free case-acquisition audit.

We’ll review your search spend, branded search, awareness media and call tracking, and show you where you’re paying too much for each case.

  • How much you pay per click on crowded terms
  • How often people search your firm by name
  • Which calls never get tracked to a source
  • A plan to own the niches your competitors ignore
Request my audit

Reply within one business day.

Law firm marketing FAQ

What does a law firm marketing agency do?

It brings in the cases your firm wants. That means paid search, Local Services Ads, display, YouTube and streaming video, SEO and social, plus the call tracking and intake reporting that show which ads turned into signed clients. Max Connect builds awareness in the places competitors ignore, so when someone needs a lawyer, they search for your firm by name.

How much does personal injury advertising cost?

Generic injury keywords are some of the most expensive in search. Parker & McConkie faced clicks of $60 or more on high-traffic terms. By building awareness first and bidding mostly on its own name and less-crowded terms, its paid search cost per click fell from $14.79 in September 2023 to $2.28 in August 2024, with a similar budget each month.

Should a law firm use billboards, TV or digital ads?

Billboards and TV build recognition, but they are crowded and hard to measure. Digital awareness channels like programmatic display, YouTube pre-roll and Google placements (YouTube feeds, Discover and Gmail) reach the same people for less and can be tracked to phone calls. Most firms do best with awareness media plus search, not one or the other.

How do you measure law firm marketing?

By calls, qualified leads and signed cases, not clicks. We track every phone call and form back to the campaign that drove it, and with a compatible intake system or CRM we report cost per signed case. Parker & McConkie received 2.4K phone call conversions from August 2023 to August 2024.

Do your ads follow attorney advertising rules?

Every state bar sets its own advertising rules, and we build campaigns to fit them. We avoid promises about outcomes, include the disclaimers your state requires and route creative through your firm's review before anything goes live.

Do you only work with personal injury firms?

Personal injury is where most of our legal work is, and we have a dedicated program for injury lawyers. The same approach works for other consumer law firms that win clients through search and reputation, such as family law, criminal defense, estate planning and immigration firms.

Let's get your firm more signed cases.

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