Home services marketing agency Be the first call when it breaks.
Roofers, pest control, solar, lighting and other home service companies use Max Connect to own their local market. We build campaigns city by city and service by service, and we measure them in booked appointments, not clicks.
- 214%More conversions for Avata Pest Control in five months
- 95%More leads year over year for Everlights
- 120%Lift in lead-to-appointment rate for RoofTek
- 32%Lower cost per lead for Saela Pest Control
Win your service area
Four ways homeowners find you. We run all of them.
Pick a channel to see what we do with it.
Built around your season
Your budget should move with the weather.
Most home service companies spend the same amount every month. We shift money between awareness and capture as the season turns.
Example split. We set the real numbers by market, service and season. Many home service companies budget 5 to 10% of revenue for marketing.
Leads you own
Cheap leads cost more
when they never book.
RoofTek used to buy leads from aggregators at about $110 each. They were shared with competitors and rarely turned into jobs. Its own paid search leads cost about $130, and its lead-to-appointment rate rose 120%.
Read the RoofTek storyAggregator leads
~$110 per lead- Shared with other contractors
- Low lead-to-customer rate
- No brand built
Your own leads
~$130 per lead- Exclusive to you
- +120% lead-to-appointment rate
- Your brand, your reviews
- Speed to lead The first company to call back usually wins the job. We route leads to your team the moment they come in.
- Better lead forms In-platform lead forms can be hit or miss. Verification questions filter out the tire kickers.
- Booked appointments We report cost per appointment and per job, tied back to the campaign that started it.
Proof from the field
Four home service brands. Four different problems.
Made in-house
Ads built for homeowners, not marketers.
Our creative team writes, shoots and edits the ads. A few we’ve made for home service clients:
Free for home service companies
Get a free local lead audit.
We’ll look at your Local Services Ads, map pack, search campaigns and lead flow, market by market, and show you where jobs are going to competitors.
- Where competitors outrank you in the map pack
- How much you lean on lead aggregators
- Your real cost per booked appointment
- A budget plan for your off-season and peak season
Reply within one business day.
Home Services marketing FAQ
What is home service marketing?
Home service marketing helps HVAC, plumbing, roofing, electrical, solar and other home service companies book more jobs. Most of it comes down to being found the moment a homeowner needs help: local search, Google Local Services Ads, your Google Business Profile, reviews and paid search. RoofTek saw a 120% increase in lead-to-appointment rate with Max Connect.
What is the best marketing for home services?
The marketing that shows up when something breaks. Local Services Ads and paid search capture emergency searches, a strong Google Business Profile and steady reviews win the map pack, SEO service and city pages bring in planned projects, and retargeting keeps you in front of homeowners still comparing quotes. Conquesting belongs in the mix too.
Who are the best marketing companies for HVAC contractors?
The ones that measure booked jobs. Clicks don't fix furnaces. Ask for home services case studies with appointment numbers, proof they know local SEO and Google Business Profile, and a plan for the slow months between heating and cooling season. Max Connect is a Google Premier Partner, and our home services results include a 120% increase in lead-to-appointment rate for RoofTek.
How does social media marketing work for home service businesses?
Organic social builds trust with before-and-after photos, crew introductions, seasonal tips and reviews. Paid social reaches homeowners in your service area and retargets people who visited your site but didn't call. Social rarely drives emergency calls. Its job is to keep your name familiar, so you're the company homeowners think of first.
Are Google Local Services Ads worth it for contractors?
For most contractors, yes. Local Services Ads usually appear at the top of Google with a Google verification badge, and you pay per lead instead of per click, which makes costs easier to predict. Answer calls fast, dispute invalid leads and keep reviews coming in, since reviews affect where you rank.
How does Max Connect help home service businesses get more booked calls?
We put spend on the searches most likely to turn into jobs: high-intent paid search, Local Services Ads, conquesting and proximity targeting around your service area. Kudos AI shows which channels produce conversions, so budget follows the booked calls. Avata Pest Control saw a 214% increase in conversions in its first five months.
