How Stonehaven Dental Drove 3,059 Visits To 10 Newly Established Locations
-
3,059
location visits attributable to ads
-
317%
increase in total conversions
-
43%
increase in web sessions
The challenge
Stonehaven Dental was experiencing growing pains as they were expanding to a total of 10 establishments throughout Utah, and needed to secure patients for each new location.
The approach
Working with Max Connect Digital over a 20-month period, Stonehaven leveraged a full-funnel strategy with ad spend diversified across traditional media, digital media and streaming audio. The first push focused messaging ("Giving You A Reason To Smile") on awareness of new locations, then emphasized affordability, trustworthiness, and high patient ratings. Third-party audience data targeted individuals actively searching for a new dentist, with ads and website pointing to a phone call or appointment.
The results
A 43% increase in website sessions and a 317% increase in total conversions compared to the previous period, plus a 68% increase in average session duration. For individuals with location services enabled, 3,059 location visits were attributable to ads.
Every result, by the numbers
- 3,059location visits attributable to ads
- 317%increase in total conversions
- 43%increase in web sessions
- 68%increase in average session duration
- 117K Impressions, 8.89% CTRPaid Search
- 16M Impressions, 0.75% CTRProgrammatic Display
- 458K Impressions, 2.63% CTRPaid Social
What we used
- Traditional media
- Digital media
- Streaming audio
- Paid search
- Programmatic display
- Paid social
- Third-party audience data targeting
- Location-visit attribution
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