How Four Healthcare Brands Grew Patient Demand With Full-Funnel Marketing
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12X
Integris Health average ROAS
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421%
Premier Family Medical increase in search conversions
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45%
Utah Cosmetic Surgery conversion lift in 30 days
The challenge
Healthcare marketing has to win patient trust and stay compliant at the same time. Eye Institute of Utah wanted more patients from top-funnel media. Integris Health needed paid media that paid for itself. Premier Family Medical had to drive urgent care demand across 14 locations while doing more with less. Utah Cosmetic Surgery wanted a patient acquisition engine that kept it booked all year.
The approach
Each brand got a full-funnel plan built for its goal: YouTube, CTV and display to build awareness for Eye Institute of Utah; audience-led, full-funnel campaigns for Integris Health; geo-fenced YouTube pre-roll, paid social, local and paid search with service-specific messaging for Premier Family Medical; and paid search backed by paid social and a local SEO program for Utah Cosmetic Surgery.
The results
Integris Health averaged a 12X return on ad spend. Premier Family Medical grew paid search conversions 421%. Eye Institute of Utah drove 7.5K online conversions with a 125% lift in display click-through rate and a 98% view completion rate on YouTube and CTV. Utah Cosmetic Surgery lifted online conversions 45% in its first 30 days and put 70% of its target keywords on Google's first page.
Every result, by the numbers
- 12XIntegris Health average ROAS
- 421%Premier Family Medical increase in search conversions
- 7.5KEye Institute of Utah online conversions
- 125%Eye Institute of Utah increase in display CTR
- 98%Eye Institute of Utah view completion rate on YouTube and CTV
- 45%Utah Cosmetic Surgery increase in online conversions (first 30 days)
- 27%Utah Cosmetic Surgery increase in online sessions (first month)
- 70%Utah Cosmetic Surgery target keywords on page one
What we used
- YouTube and CTV
- Display
- Paid Social
- Paid Search
- Geo-fencing
- Local SEO
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