How a Leading Healthcare Network Bridged the Gap Between Privacy & Performance—Driving 38% More Conversions With 41% Lower Costs
-
38%
More conversions than previous period (Paid Search)
-
41%
Lower cost-per-click than previous period
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$1.71
Cost-per-click (Paid Search, Oct '24 - Apr '25)
The challenge
A leading healthcare network faced a major challenge: maintaining HIPAA compliance without sacrificing the data needed to optimize digital campaigns. HIPAA created a data blind spot for the organization, leaving them unable to track conversions or measure campaign performance without risking sensitive data exposure.
The approach
The solution was Freshpaint, a Healthcare Privacy Platform built for privacy-first performance marketing, which enables HIPAA-compliant tracking by preventing sensitive patient data from ever reaching non-compliant tools. By October 2024, Freshpaint had been integrated with many of the organization's campaigns, and real-time, HIPAA-compliant conversion data once again powered Smart Bidding, audience modeling, and retargeting.
The results
The organization achieved a 13% click-through rate on its Paid Search campaign. Cost-per-click decreased by 41% while conversions rose by 38%, all during a shorter campaign window and with less ad spend. Display campaigns maintained above-average click-through rates and delivered nearly 2,000 conversions in six months. Social campaigns now operate with clean, attributable data.
Every result, by the numbers
- 38%More conversions than previous period (Paid Search)
- 41%Lower cost-per-click than previous period
- $1.71Cost-per-click (Paid Search, Oct '24 - Apr '25)
- 13%Click-through rate (Paid Search)
- 23KConversions (Paid Search, Oct '24 - Apr '25)
- 100KClicks (Paid Search, Oct '24 - Apr '25)
- nearly 2,000Display conversions in six months
What we used
- Freshpaint Healthcare Privacy Platform
- HIPAA-compliant conversion tracking
- Smart Bidding
- Audience modeling
- Retargeting
- Paid Search
- Display
- Social
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