How Modwella Boosted Sales By 150% After Rebuilding Their Demand Capture Engine
-
20%
Reduction in Cost Per Click
-
40%
Increase in Click Through Rates
-
150%
Increase in Sales
The challenge
Drive an increase in appointments across multiple states.
The approach
Rebuilt demand-capture engine around bottom-funnel search by refining bids/keywords and routing calls/chats to the closest service teams. Creative and landing page updates improved click engagement and on-page intent actions; Display and Paid Social kept lean and highly targeted.
The results
Total purchase confirmations increased by more than 150% in core markets like Utah; overall conversions rose by more than 60%. Average CTR improved nearly 40%, CPCs dropped over 20%. In a single month Utah saw a 33% lift in total conversions month-over-month. Display delivered millions of impressions at CPMs more than 60% lower than industry benchmarks.
Every result, by the numbers
- 20%Reduction in Cost Per Click
- 40%Increase in Click Through Rates
- 150%Increase in Sales
- 60%+overall conversions increase
- 33%Utah month-over-month conversion lift (single month)
- 529%Increase in organic impressions (YoY)
- nearly 297%Increase in organic clicks
- 91%Increase in ranking keywords
- 13Terms achieving top-three positions
- 11%Increase in average keyword position
- more than 300%Increase in branded clicks
- 1.28Average ranking for branded terms
- 428SEO conversions in June 2025
- 402"Book Now" actions in June 2025
What we used
- Bottom-funnel Paid Search
- Call/chat routing
- Landing page updates
- Display
- Paid Social
- Website consolidation to a single domain
- Location and service pages
- Meta titles, internal linking, localized headers
- Google Business Profile optimization
- Review management
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