How Premier Family Medical Achieved a 421% Increase in Conversions & Cheaper Ad Costs
-
421%
Increase in Search Conversions
-
81%
Decrease in Search CPC
-
35%
CTR in Paid Search
The challenge
Increase awareness and drive patient demand for Urgent Care services while doing 'more with less.'
The approach
Full-funnel strategy across YouTube pre-roll, paid social, local campaigns and paid search; geo-fenced campaigns around 14 locations with service-specific messaging (vaccinations, breast cancer screenings).
The results
Paid Search conversions increased 421%, peaking at 4,625 conversions in a single month; cost per click dropped 81%; CTR climbed 250%, from 10% to 35%.
Every result, by the numbers
- 81%Decrease in Search CPC
- 35%CTR in Paid Search
- 421%Increase in Search Conversions
- 4,625conversions in a single peak month
- 250%CTR increase (10% to 35%)
- 887 to 4,625Paid Search conversions, December 2023 to July 2024
What we used
- YouTube Pre-roll
- Paid Social
- Local Campaigns
- Paid Search
- Geo-fencing
- YouTube pre-roll video
- Local ads
- Geo-fencing around 14 locations
- Segmented messaging (vaccinations, breast cancer screenings)
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