How the Eye Institute of Utah Doubled Their Customers With Top-Funnel Media
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7.5K
Online Conversions
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125%
Increase in Display Ad CTR
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98%
View Completion Rate on YouTube & CTV
The challenge
Relied heavily on traditional advertising (billboards, radio, linear TV) with diminishing returns.
The approach
First multi-channel digital campaign; top-funnel strategy across Display, YouTube Pre-Roll, Connected TV and Local Campaigns; expanded targeting beyond older cataract demographics to younger, more diverse LASIK and dry eye patients with tailored creative.
The results
More than 7.5 thousand online conversions over a year; 3.8 million impressions; Display saw a 32% increase in clicks and 125% lift in CTR; YouTube Pre-Roll and CTV achieved a 98% view completion rate; client base more than doubled.
Every result, by the numbers
- 125%Increase in Display Ad CTR
- 98%View Completion Rate on YouTube & CTV
- 7.5KOnline Conversions
- 3.8 millionimpressions
- 32%increase in Display clicks
- over 7.5 thousandonline conversions over a year
- 1.6MDisplay impressions (1-year totals)
- 2.2MYouTube + CTV impressions (1-year totals)
- 144calls from ads at peak (September 2024)
What we used
- Display
- YouTube Pre-roll
- Connected TV
- Local Campaigns
- Audience expansion
- Expanded audience targeting (LASIK, dry eye)
- Precision targeting
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