Davis Vision Center: 78 eyes fixed in May after re-opening
-
78
eyes fixed in May after re-opening
-
4
eyes fixed by competitor in the same period
-
$250
deposit to reserve a $1,400 promotional discount
The challenge
Forced to shut their doors during COVID-19 and they needed cash flow to support their workers and avoid laying off any staff.
The approach
Created a campaign where the customer paid a $250 deposit to reserve a $1,400 promotional discount to help Davis Vision collect cash upfront.
The results
After re-opening, they fixed 78 eyes in May. Their competitor fixed 4 eyes (and they generally tie). Davis Vision has had its best revenue Spring & Summer seasons ever.
Every result, by the numbers
- 78eyes fixed in May after re-opening
- 4eyes fixed by competitor in the same period
- $250deposit to reserve a $1,400 promotional discount
- Bestrevenue Spring & Summer seasons ever
- $1,400discount reserved by deposit
What we used
- Pre-paid deposit promotion
- Display ads ($1,400 off LASIK, 'First 50 patients')
- Deposit/discount offer campaign
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