How Avata Achieved a 214% Increase in Conversions in Five Months
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214%
Increase in Conversions
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46%
Increase in Video Ad Watch Rates
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25%
Increase in Video Ad Engagement
The challenge
Inconsistent flow of leads and high acquisition costs; campaigns heavily dependent on search with limited creative diversification and low conversion efficiency.
The approach
Multi-channel ecosystem balancing Paid Search, Display, Video, Demand Gen, Social and Local Service Ads; prioritized bottom-funnel efficiency while expanding brand awareness via precision audience targeting.
The results
Total conversions up 214% in first five months; 46% lift in video watch rates, 25% higher engagement, more than 14,000 monthly YouTube views at $0.10 cost per view; sustained engagement during off-season.
Every result, by the numbers
- 214%Increase in Conversions
- 46%Increase in Video Ad Watch Rates
- 25%Increase in Video Ad Engagement
- 14,000+monthly YouTube views
- $0.10cost per view
- 5%Paid Search CTR
- 14K+Monthly views on YouTube
What we used
- Paid Search
- Display
- Video/YouTube
- Demand Gen
- Social
- Local Service Ads
- Video (YouTube)
- Negative keyword filtering
- Geographic performance segmentation
- Creative refresh
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