Everlights: 95% increase in leads year-over-year
-
95%
increase in leads year-over-year
-
$1.67M
total sales volume in 2024
-
17%
lift in appointments
The challenge
Strengthen demand capture.
The approach
Omnichannel strategy balancing awareness with aggressive bottom-funnel conversion across Connected TV, Paid Search, Display and Social; six email drip campaigns tailored to each journey step; landing page optimization.
The results
95% increase in leads year-over-year, 17% lift in appointments, 12.8% increase in total sales volume reaching $1.67M in 2024; landing page optimization improved form-fill conversion rates by roughly 20%; paid digital contributed 61% of branch revenue and 44% of company-wide revenue.
Every result, by the numbers
- 95%increase in leads year-over-year
- $1.67Mtotal sales volume in 2024
- 17%lift in appointments
- 12.8%increase in total sales volume
- roughly 20%form-fill conversion rate improvement
- 61%of branch revenue from paid digital
- 44%of company-wide revenue from paid digital
- sixEmail drip campaigns launched
What we used
- Connected TV
- Paid Search
- Display
- Social
- Email drip (6 campaigns)
- Landing page optimization
- Email drip campaigns
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