Sunrise RV: 72K online conversions
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72K
Online conversions
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3M
Display impressions ($15.7K spend)
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14.5K
Display clicks
The challenge
Washington-based RV dealership Sunrise RV was looking to give their digital ecosystem a boost during an 8-month period from March to October 2023.
The approach
MCD deployed a full-funnel marketing strategy cycling customers from awareness to consideration to conversion: a Display campaign for awareness, a Paid Social campaign with re-targeting for consideration, and a Paid Search campaign to capture high-intent conversions.
The results
The full-funnel campaign produced 72K online conversions (Get Directions, Contact Us, RV Detail Page views). Sunrise RV reported a lift in foot traffic to their location which eventually led to an increase in sales.
Every result, by the numbers
- 72KOnline conversions
- 3MDisplay impressions ($15.7K spend)
- 14.5KDisplay clicks
- 1.2MPaid Social impressions ($15.7K budget)
- 10.5KPaid Social clicks
- 119KPaid Search impressions ($23.5K budget)
- 18.5KPaid Search clicks
What we used
- Display
- Paid Social with re-targeting
- Paid Search
- Full-funnel strategy
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