How Axio Auto Embraced AI to Attract 1.65M Impressions On Blog Posts

  • 1.65M

    Impressions for top 5 blog pages

  • 1.8K

    Clicks for top 5 blog pages (1,832)

  • 84

    Keywords in top 3 positions

The challenge

As AI-driven search reshapes how consumers discover information, Axio Automotive faced a growing challenge: how to maintain visibility in an environment no longer limited to traditional Google rankings. Platforms like Google's SGE, ChatGPT, and Perplexity began influencing what users see first, so standard SEO tactics alone were no longer enough.

The approach

Axio partnered with MCD on a content-driven approach focused on long-tail, high-value blog creation that could surface in both human and AI-curated search results. Over a year the team produced a steady cadence of blogs built around semantic keyword variations and informational queries, each with optimized meta titles, descriptions, and geo-specific phrasing. Internal linking between blogs and location-based service pages distributed SEO equity site-wide, improving crawlability and authority.

The results

The top five blog pages generated a combined 1.65 million impressions and 1,832 clicks from traditional and AI search engines. Axio now ranks for 1,700 organic keywords (up 563 YoY) with 84 in top-three positions; monthly organic traffic climbed to 3,100 visitors and domain authority increased by 150%.

Every result, by the numbers

  • 1.65MImpressions for top 5 blog pages
  • 1.8KClicks for top 5 blog pages (1,832)
  • 84Keywords in top 3 positions
  • 150%Increase in domain authority
  • 1,700Organic keywords ranked
  • 563Organic keywords added year-over-year
  • 3,100Monthly organic visitors
  • 7%CTR for 'Who Owns Axio Automotive?' article
  • 14%CTR for 'best cars for Utah'
  • 32%CTR for 'who owns Axio Automotive'

What we used

  • Long-tail blog content
  • Semantic keyword research
  • Meta optimization
  • Geo-specific phrasing
  • Internal linking
  • AI search / SGE / ChatGPT / Perplexity visibility

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