Local Campaign Pilot

  • 81% Increase

    Average GMB views (across 4 locations)

  • $10.45

    Average cost per lead

  • 139

    Average leads per month

The challenge

Increase awareness and visibility of dealer locations to customers who are low in the funnel and looking to make a purchase. Goals: drive local conversions (calls, direction clicks, dealership visits), increase cash sales and have residual lift across all business segments.

The approach

Optimized Google My Business listings, developed branding creative and targeted in-market customers ready to take action. Placements ran across YouTube, Search, Maps, Discovery, Display and Gmail for the primary locations, with attention to traffic quality metrics rather than cheap clicks. Leveraged 1st-party data layered with 3rd-party data, custom campaign setup per dealer objectives, and daily campaign optimization and monitoring.

The results

Visibility of the business locations to low-funnel customers increased by 81% on average across 4 locations. Average cost per lead (phone calls, form fills, and store visits) averaged just over $10 CPL, with an average of 139 leads per month.

Every result, by the numbers

  • 81% IncreaseAverage GMB views (across 4 locations)
  • $10.45Average cost per lead
  • 139Average leads per month
  • 394Leads, Rooftop A (Montgomery)
  • 10.62Cost per lead, Rooftop A (Montgomery)
  • 349Leads, Rooftop B (Homewood)
  • 11.99Cost per lead, Rooftop B (Homewood)
  • 347Leads, Rooftop C (Vegas)
  • 12.06Cost per lead, Rooftop C (Vegas)
  • 78Store visits, Rooftop C (Vegas)
  • 584Leads, Rooftop D (Aurora)
  • 7.16Cost per lead, Rooftop D (Aurora)
  • 248Store visits, Rooftop D (Aurora)
  • 976,493Impressions, Rooftop A (Montgomery)
  • UP 151%GMB views, Montgomery, November
  • UP 91.7%GMB views, Montgomery, October

What we used

  • Google My Business optimization
  • Performance Max / Local Campaign
  • YouTube
  • Search
  • Maps
  • Discovery
  • Display
  • Gmail
  • 1st- and 3rd-party data layering
  • Branding creative

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