Sportsman's Warehouse: 55% lift in follower growth
-
55%
Lift in follower growth
-
7X
ROAS on paid social
-
over $1M
Attributable monthly sales
The challenge
Sportsman's and Max Connect partnered in June 2021 to grow an engaged follower base for Facebook and Instagram while also generating a strong return on ad spend (ROAS) for Paid Social Ads. Sportsman's Instagram and Facebook following was originally 56K and 160K respectively.
The approach
The strategy was to deploy a bi-weekly contest series called "Follow Fridays" which showcased popular products that consumers could win if they engaged with the content by liking, tagging a friend, and following the account. The campaign also ran Static and Dynamic Retargeting Paid Social Ads.
The results
After seven months of the campaign, Sportsman's Warehouse achieved a 55% lift in follower growth alongside a 7X ROAS on paid social. This corresponded with attributable monthly sales reaching over $1M.
Every result, by the numbers
- 55%Lift in follower growth
- 7XROAS on paid social
- over $1MAttributable monthly sales
- 56KOriginal Instagram following
- 160KOriginal Facebook following
- 125KInstagram following after first 8 months
- 356KFacebook following after first 8 months
What we used
- Paid Social
- "Follow Fridays" bi-weekly contest series
- Static and Dynamic Retargeting Paid Social Ads
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