Sitka: 10K Pro Member signup goal hit after just one month (goal was 4 months)
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10K
Pro Member signup goal hit after just one month (goal was 4 months)
The challenge
Sitka, the ultimate gear supplier for hunting and more, came to Max Connect Digital (MCD) in November 2023 with the goal of increasing their 'Pro Member' signups. The membership guaranteed discounts for qualifying individuals such as first responders, military, law enforcement, and hunting guides, who typically spent more money with Sitka over longer periods of time. Sitka was aiming to achieve 10K signups within 4 months of marketing.
The approach
MCD employed a full-funnel marketing mix and precise targeting strategies. The media spend included Video Pre-Roll, Display Ads, Google Demand Gen, and Paid Search, though most of the spend was focused on Paid Social. Since the target audience was highly niche, MCD only placed ads in front of individuals who fit the target audience as verified by third-party data sources.
The results
After just one month with MCD, Sitka had already hit their goal of 10K Pro Member signups and continued to garner a plethora of new Pro Member signups.
Every result, by the numbers
- 10KPro Member signup goal hit after just one month (goal was 4 months)
What we used
- Paid Social
- Video Pre-Roll
- Display Ads
- Google Demand Gen
- Paid Search
- Third-party data audience verification
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