Bricks & Minifigs: 228% increase in organic sessions
-
228%
Increase in organic sessions
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176%
Increase in direct sessions
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52%
Paid search traffic engagement rate
The approach
Max Connect Digital has helped dozens of Bricks & Minifigs (B&M) locations. When working with a specific B&M store, MCD sets up a geo-fencing radius around the location and delivers ads to parents of kids and individuals who've expressed an interest in LEGO, tabletop games, and other creative outlets. The media mix primarily includes YouTube Pre-Roll and Paid Social, with the occasional inclusion of Display and Paid Search.
The results
Direct sessions have increased by 176% and organic sessions have increased by 228% period-over-period. These results prove that B&M's branding has taken root in the minds of consumers who come searching for B&M when they are ready to convert.
Every result, by the numbers
- 228%Increase in organic sessions
- 176%Increase in direct sessions
- 52%Paid search traffic engagement rate
- 68%Paid social traffic engagement rate
What we used
- Geo-fencing
- YouTube Pre-Roll
- Paid Social
- Display
- Paid Search
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