Splenda: 4.5 to 6X ROAS
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4.5–6X
ROAS
-
4.5 to 6X
ROAS consistently from paid digital channels and social
The challenge
Splenda partnered with Max Connect in 2020 to grow their social media following and engage their audiences with relevant buzzworthy content, and to harness its social following into engaged customers that are actively buying and talking about the product.
The approach
Max Connect created content centered on trends such as the Super Bowl Sweepstakes, The 12 Days of Sweetness, March Madness, Cinco de Mayo and The Olympics. The content was elevated with media buying efforts in Paid Social and Display Ads.
The results
Splenda achieved record levels of social growth and engagement with a 4.5 to 6X ROAS corresponding to a plethora of retail and direct-to-consumer sales, which reached an all-time high.
Every result, by the numbers
- 4.5–6XROAS
- 4.5 to 6XROAS consistently from paid digital channels and social
What we used
- Paid Social
- Display Ads
- Seasonal/trend content: Super Bowl Sweepstakes, The 12 Days of Sweetness, March Madness, Cinco de Mayo, The Olympics
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