How Royal Purple Drove 4,800 Store Visits With 16 Days of a Local Ad Campaign
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4.8K
Attributable store visits (California campaign, 16 days)
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14K
Ad clicks (California campaign)
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$5.5K
Budget (California campaign)
The challenge
In 2021, Royal Purple, a premium motor oil brand, was looking to increase product sales at affiliate retail locations across eight geographic markets.
The approach
Royal Purple and Max Connect Digital deployed Google Local Ad Campaigns that targeted potential customers based on in-market intent and relative distance to a retail location. Ads positioned Royal Purple as the go-to premium motor oil, with calls-to-action directing customers to the nearest O'Reilly store carrying Royal Purple inventory, optimized for 'Get Directions' and 'Call Now' clicks.
The results
Each of the eight Local Ad campaigns accomplished a significant lift in store visits; the California campaign drove 4.8k attributable store visits in 16 days. Royal Purple felt a tangible lift in sales at O'Reilly Auto Parts locations.
Every result, by the numbers
- 4.8KAttributable store visits (California campaign, 16 days)
- 14KAd clicks (California campaign)
- $5.5KBudget (California campaign)
- 1.2KAttributable store visits (Midwestern campaign, 18 days)
- 10KAd clicks (Midwestern campaign)
- $6KBudget (Midwestern campaign)
What we used
- Google Local Ad Campaigns
- Search network
- Display network
- Maps
- YouTube
- Get Directions / Call Now optimization
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