Riverton Chevrolet: #1 Top Selling Chevy Dealership in Utah
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#1
Top Selling Chevy Dealership in Utah
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Triple-digit increases
Every website metric (goal conversions, sessions, avg session duration, VDPs viewed, users)
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Double- to triple-digit
increases in every website metric
The challenge
Riverton Chevy had never finished better than 2nd place among Utah Chevy dealerships with new vehicle sales in a year.
The approach
Max Connect recommended shifting from a heavy focus on paid search to a more well-rounded, omni-channel approach utilizing Display Ads, Paid Social, and Video Pre-Roll to complement paid search. A variety of model-specific campaigns promoted their top-selling models to in-market audiences. As awareness and consideration grew, the effectiveness of paid search ads increased as more customers began searching for Riverton Chevy.
The results
Riverton Chevy became the #1 Top Selling Chevy Dealership in Utah while experiencing triple-digit increases in every website metric including goal conversions, sessions, average session durations, VDPs viewed, and users.
Every result, by the numbers
- #1Top Selling Chevy Dealership in Utah
- Triple-digit increasesEvery website metric (goal conversions, sessions, avg session duration, VDPs viewed, users)
- Double- to triple-digitincreases in every website metric
- 15 monthsof store records for new and used sales
What we used
- Paid Search
- Display Ads
- Paid Social
- Video Pre-Roll
- Model-specific campaigns
- In-market audiences
- Display
- Social
- Video
- Model-specific data-driven campaigns
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