Murdock Hyundai: #2 Hyundai dealer in the nation
-
#2
Hyundai dealer in the nation
-
Best April, May, June and July
in company history
-
Top
Hyundai dealer status in Utah and regionally (maintained)
The challenge
Prior to COVID-19, Murdock Hyundai was pacing to have a strong year and achieve YoY growth and then, with the pandemic hitting, sales dropped dramatically.
The approach
We recommended pushing forward with digital campaigns with an online shopping program for consumers helping them pivot with COVID-19 and allow their customers to shop virtually. We encouraged Murdock to continue with compelling offers for new and used vehicles.
The results
Murdock Hyundai became the #2 Hyundai dealer in the nation and has maintained the top Hyundai dealer status in Utah and regionally since that time. The Hyundai Dealership has achieved their best April, May, June and July in company history.
Every result, by the numbers
- #2Hyundai dealer in the nation
- Best April, May, June and Julyin company history
- TopHyundai dealer status in Utah and regionally (maintained)
- #1Hyundai dealership in Utah
What we used
- Digital campaigns
- Online shopping program / virtual shopping
- New and used vehicle offers
- Virtual showroom / online shopping program
- Highly targeted promos and offers
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