Larry H. Miller Used Cars: over 34,000 direct Vehicle Detail Page (VDP) conversions in 4 months
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over 34,000
Direct Vehicle Detail Page (VDP) conversions in 4 months
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16%
Increase in monthly car sales
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about 1 in 2
Potential customers converting after clicking an ad
The challenge
After a 'one-size-fits-all' solution to selling more cars produced mediocre results, Larry H. Miller Used Cars Supermarket needed new direction from Max Connect.
The approach
Harnessing customer insights, Max Connect divided the market segmentation into four micro-audiences. Each micro-audience was targeted with a hyper-relevant offer specific to their active online searches, delivered through an omni-channel approach that maximized reach and re-targeted across channels.
The results
About 1 in 2 potential customers reached the desired conversion after clicking an ad. The campaign brought in over 34,000 direct VDP conversions in just 4 months, with monthly car sales up 16%.
Every result, by the numbers
- over 34,000Direct Vehicle Detail Page (VDP) conversions in 4 months
- 16%Increase in monthly car sales
- about 1 in 2Potential customers converting after clicking an ad
- fourMicro-audiences
What we used
- Micro-audience segmentation
- Hyper-relevant offers
- Omni-channel
- Cross-channel retargeting
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