RAV4 Rampage
-
37%
Increase in VDPs viewed for RAV4 models
-
7%
Market share increase
-
19 to 45
Average monthly RAV4 sales
The challenge
Larry H. Miller Toyota had a surplus of RAV4s and needed to sell them as soon as possible.
The approach
Max Connect set up a multi-channel campaign, the 'RAV4 Rampage,' targeting shoppers searching for RAV4s and competitor crossover models. It promoted an attractive lease of $209/month for a brand-new 2018 RAV4, delivered across Display, Paid Social, and Video Pre-Roll.
The results
Over 3 months live, VDPs viewed for RAV4 models increased 37%, market share increased by 7%, and average monthly RAV4 sales grew from 19 to 45 per month.
Every result, by the numbers
- 37%Increase in VDPs viewed for RAV4 models
- 7%Market share increase
- 19 to 45Average monthly RAV4 sales
- 13% to 20%market share
What we used
- Display
- Paid Social
- Video Pre-Roll
- Competitor conquesting
- Lease offer ($209/month)
- Social (Instagram sponsored post)
- Video
- Conquest targeting of competitor crossover shoppers
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