Ken Garff West Valley: over 100% increase in total website traffic
-
over 100%
Increase in total website traffic
-
30%
Increase in organic and direct traffic
-
#1
Volume Dealership in Utah
The challenge
Ken Garff West Valley, previously ranked as the #1 Auto Dealer in Utah, was beginning to be outperformed by digitally-robust competitors. Traditional advertising had performed well, but a shift in strategy was required to match changing consumer behavior.
The approach
Max Connect recommended a digital conquest strategy that would redirect competitor traffic to their website, launching a multivariate advertising campaign that tested as many as 25 different ads at the same time to determine which messaging was most effective.
The results
Total website traffic increased by over 100%, with organic and direct traffic increasing by 30%, enabling Ken Garff West Valley to once again become the #1 Volume Dealership in Utah.
Every result, by the numbers
- over 100%Increase in total website traffic
- 30%Increase in organic and direct traffic
- #1Volume Dealership in Utah
- 25Ads tested at the same time
- DoubledYoY new visitors from conquest geographies
- 250 units/yeargap to #1 dealer before campaign
What we used
- Digital conquest strategy
- Multivariate ad testing
- Conquest geo-targeting
- Search behavior / purchase-intent targeting
- Model-specific Jeep campaigns
- A/B testing of offers, networks, strategies, audiences
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