How Cariloha Reached a 3X ROAS By Revamping Their Targeting Strategy
-
3X
Total Return on Ad Spend
-
1.7M
Gross Sales Revenue
-
95%
Increase in Sales From Ads
The challenge
Struggling to create meaningful ROAS with paid social (averaging 1.54 ROAS); couldn't reach and engage niche audiences.
The approach
Data layering strategies to pinpoint audiences; optimized creative and messaging strategy for hyper-relevance.
The results
9,600 purchases with average ROAS of 3, doubling previous 1.54, accounting for $1.7M in gross sales revenue.
Every result, by the numbers
- 3XTotal Return on Ad Spend
- 1.7MGross Sales Revenue
- 95%Increase in Sales From Ads
- 9,600purchases
- 1.54previous ROAS
- 3Average ROAS (previously 1.54)
- $1,742,499.58Gross sales revenue
What we used
- Paid Social
- Data layering
- Creative optimization
- Data layering audience targeting
- Creative and messaging optimization
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