Beltway Companies: 86% increase in sessions (year-over-year)

  • 86%

    Increase in sessions (year-over-year)

  • 93%

    New users (year-over-year)

  • over 1.39M

    Organic impressions

The challenge

Beltway Companies, a heavy trucking dealer for International Trucking, needed to attract more traffic to each of their 8 dealership locations throughout the Mid-Atlantic region of the US. The goal was to generate qualified leads through improved organic rankings.

The approach

Max Connect completely revamped Beltway's SEO plan. SEO optimizations included over 30 new backlinks from credible sites and 330 new directory listing submissions, along with customized Google My Business listings for each dealership location.

The results

Results included an 86% increase in sessions and 93% new users year-over-year. Beltway's organic ranking generated over 1.39M impressions with 24.7k clicks and a 112% increase in total conversions between November 2020 and February 2022.

Every result, by the numbers

  • 86%Increase in sessions (year-over-year)
  • 93%New users (year-over-year)
  • over 1.39MOrganic impressions
  • 24.7KClicks
  • 112%Increase in total conversions (Nov 2020 to Feb 2022)
  • over 30New backlinks from credible sites
  • 330New directory listing submissions

What we used

  • SEO
  • Backlinks
  • Directory listing submissions
  • Google My Business listings per location

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