Arrowhead BMW: 251 vehicles sold in the first month (record)
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251
Vehicles sold in the first month (record)
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27%
Lead increase month-over-month
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over 180%
Outperformed all previous campaigns
The challenge
Arrowhead BMW came to Max Connect looking for assistance in navigating inventory shortage challenges (the 2021 microchip shortage) while maintaining a consistent trajectory for sales growth. The location had consistently paced at 80 cars sold a month for 24 months.
The approach
In February 2021 Max Connect was hired to run point on all marketing efforts. Max Connect applied its Real-Time intent platform to hyper-target audiences who were ready to purchase, using an omni-channel strategy to put inventory-specific offerings in front of the right buyers, effectively transforming the entire inventory into a virtual showroom.
The results
Within the first month (30 days) after launch, Arrowhead BMW sold a record-breaking 251 vehicles, with a 27% lead increase month-over-month. The dealership was pacing to record-breaking annual revenue and outperformed all previous campaigns by over 180%.
Every result, by the numbers
- 251Vehicles sold in the first month (record)
- 27%Lead increase month-over-month
- over 180%Outperformed all previous campaigns
- 80Cars sold per month baseline (for 24 months)
What we used
- Omni-channel
- Real-Time intent platform
- Hyper-targeting
- Inventory-specific offers
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