How 4Life Achieved a 346% Increase in Retail Revenue With CRO & Refined Targeting
-
346%
Increase in Retail Revenue
-
300%
Improvement in Paid Search results (90-day period)
-
400%
increase in Immune System Spray products sold
The challenge
Capture new market share by selling direct to the consumer rather than only through distributors.
The approach
Researched customer journey, conducted CRO on the website, tested a variety of ads; in a post-pandemic setting focused Ads and SEO on 'Immune System Support' keyword.
The results
In 90 days: 346% increase in retail revenue, 3X increase in ad engagement rate in Paid Search, online conversion rate via Paid Search up 38%; Immune System Spray category saw 400% increase in products sold, highest-selling month of all time.
Every result, by the numbers
- 346%Increase in Retail Revenue
- 3XIncrease in Ad Engagement
- 38%Increase in Search Conversion Rate
- 400%increase in Immune System Spray products sold
- 300%Improvement in Paid Search results (90-day period)
- 15%Increase in average order value
What we used
- CRO
- Paid Search
- SEO
- Ad testing
- Customer journey research
- CRO / website conversion optimization
- Ad messaging and creative testing
- "Immune System" keyword focus for Ads and SEO
- A/B testing ad creative and copy
- Conversion rate recommendations
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