Seven Desert Mountain: 7 homes sold within the first 30 days

  • 7

    Homes sold within the first 30 days

  • over 25

    Homes sold by the end of 4 months

  • nearly $100M

    New sales

The challenge

Seven Desert Mountain planned to develop one of the most exclusive and luxurious home communities in the Western United States, located just north of Scottsdale, Arizona. However, after 18 months, with an average home selling price of $3.8 million, it had only sold 8 properties, which raised concerns about the viability of the master-planned community.

The approach

In November 2020, Max Connect was hired to head digital marketing and lead generation efforts, interweaving in-market audience data into a robust multi-channel campaign.

The results

Max Connect helped Seven Desert Mountain sell 7 homes within the first 30 days, with over 25 homes sold by the end of 4 months. This amounted to nearly $100M in new sales.

Every result, by the numbers

  • 7Homes sold within the first 30 days
  • over 25Homes sold by the end of 4 months
  • nearly $100MNew sales
  • $3.8 millionAverage home selling price
  • 8Properties sold in the 18 months before Max Connect

What we used

  • Multi-channel campaign
  • In-market audience data
  • Lead generation
  • Audience data targeting
  • Customer-journey-specific campaigns

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