How Xactware Grew Subscriptions by 539% in 7 Months
-
539%
Increase in subscription growth
-
1,118
Active users, up from just 175
-
2X
Better CTR than industry standard (display ads)
The challenge
Xactware Solutions partnered with Max Connect to drive subscription growth for the new release of XactRemodel, an estimation software built for remodelers.
The approach
Max Connect built a "Free Trial"-focused campaign designed to get the product directly into the hands of prospective users and let its value speak for itself.
The results
XactRemodel's active subscriptions grew 539%, from 175 to 1,118 users, in just seven months. Display ads performed at more than twice the industry-standard click-through rate.
Every result, by the numbers
- 539%Increase in subscription growth
- 1,118Active users, up from just 175
- 2XBetter CTR than industry standard (display ads)
What we used
- "Free Trial" campaign
- Display ads
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