How Avetta Grew Marketing Qualified Leads by 103%
-
103%
Increase in Marketing Qualified Leads
-
10%
Decrease in cost per MQL
-
36%
Increase in form fills
The challenge
Avetta, a cloud-based supply chain risk management and marketplace platform, came to Max Connect with a clear goal: generate more Marketing Qualified Leads (MQLs) and form fills.
The approach
Max Connect's audience targeting strategy outperformed Avetta's previous approach, flooding their site with highly qualified traffic through optimized Display and Paid Search campaigns.
The results
Brand awareness climbed enough that the keyword "avetta" came to account for 82% of paid search traffic, while Display clicks grew 160% and click-through rate rose 115% year over year. MQLs grew 103% and cost per MQL fell 10% over that same period, even as form fills rose 36%.
Every result, by the numbers
- 103%Increase in Marketing Qualified Leads
- 10%Decrease in cost per MQL
- 36%Increase in form fills
- 160%Increase in Display clicks
- 115%Increase in Display click-through rate
- 82%Share of paid search traffic from keyword "avetta"
What we used
- Display
- Paid Search
- Audience targeting
- Branded search
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